Posted: Friday July 30, 2004 2:31PM; Updated: Monday August 2, 2004 3:27PM 
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Good, old-fashioned baseball isn't enough to bring people to the ballpark anymore. You also need promotions, giveaways, fireworks or whatever nutty idea you can think of to pack the house. Using the four star, er, bobblehead scale, SI.com's Gennaro Filice rates the best and worst team-by-team promotional slates in the National League. Click here for the American League.
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Arizona Diamondbacks
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Best Promotion
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Randy Johnson perfect game DVD.
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Worst Promotion
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Kids calculator.
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Notable
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In 1999, Shamrock Farms sponsored a weekly promotion called "Grand Slam Sunday," in which one preselected fan could win $1 million by picking an inning during which a grand slam would be hit, as well as the player who would hit it. Attending her first Diamondbacks game, Gylene Hoyle picked Jay Bell in the sixth inning. With two outs and the bases loaded, Bell delivered the $1 million dollar hack -- his only hit in a 1-for-14 weekend series.
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May We Suggest
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Randy Johnson life-size measure-up poster.
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Atlanta Braves |
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Best Promotion
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Tomahawk Night.
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Worst Promotion
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Kids Notebook Night.
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Notable
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The Braves are the only team in baseball to give away a necktie. It was on Father's Day, of course.
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May We Suggest
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Leo Mazzone rocker doll: A bobblehead-like figurine showcasing Mazzone's famous dugout-bench rock.
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Chicago Cubs
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Best Promotion
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Mitchell & Ness Cooperstown authentic collection 1958 Ernie Banks road jersey (100 random winners).
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Worst Promotion
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Growth chart.
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Notable
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In 1998, SportsBusiness Journal cited the Cubs' original integration of Beanie Babies into baseball as the sports' top promotion.
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May We Suggest
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Chicago Bears No. 44 Kyle Farnsworth jerseys for a game against the Reds, commemorating Farnsworth's stick on Paul Wilson last season that would have made Brian Urlacher blush.
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Cincinnati Reds
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Best Promotion
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Sean Casey bobblehead portraying the first baseman's frequent batting glove-adjustment mannerism.
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Worst Promotion
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Cap Day (The cap is maroon and does not have the original 'C' logo).
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Notable
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Cincinnati's most successful promotion was the American Girl doll outfit -- a doll-sized Reds jersey and reds hat.
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May We Suggest
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Barry's Era. Everyone born during Larkin's playing days with the Reds (he debuted on 8/13/1986) gets in free. It would serve as a celebration of Larkin's 19-year career with his hometown team.
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Colorado Rockies
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Best Promotion
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Fireworks nights (draw more than Opening Day).
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Worst Promotion
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EAS baseball cap night -- just a huge company logo on front of cap.
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Notable
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The Rockies had to switch to many exit promotions after a large portion of last year's seat cushion giveaway ended up on the field.
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May We Suggest
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Oxygen masks for fans in the upper-deck, mile-high seats.
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Florida Marlins
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Best Promotion
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Jack McKeon "Jack in the Box."
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Worst Promotion
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World Champion notebook.
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Notable
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Last year, the Marlins painted one side of 75,000 dimes teal with a black "F." The dimes, which were randomly handed out as change by stadium venders, could be redeemed for tickets. But the Marlins garnered some unexpected attention, as the secret service called the promotions department to make sure money wasn't being defaced.
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May We Suggest
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2003 World Series Game 6 DVD. Considering how often Josh Beckett is injured, it's your best chance to see him pitch.
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Houston Astros
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Best Promotion
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Kids Opening Day. Kids perform "adult jobs," such as ticket vending, groundskeeping, reporting, announcing and filming.
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Worst Promotion
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Astros Hot Wheels.
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Notable
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Houston is the only team in baseball that gives out a painted print (Roger Clemens 19 by 25 shot, presented by DeMontrond Hummer).
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May We Suggest
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Craig Biggio vs. Tal's Hill. Imagine a boxing-style poster, with accompanying video of Biggio's pratfalls on the awkwardly-placed hill.
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Los Angeles Dodgers
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Best Promotion
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Fernando Valenzuela talking mini keychain.
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Worst Promotion
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Tommy Lasorda's 55th anniversary commemorative coin.
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Notable
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The Dodgers will host their 46th annual Hollywood Stars Baseball Game on Aug. 7 before their game against the Phillies. Past players include Keanu Reeves, David Hasselhoff, Sean Astin, Jonathan Silver, George Lopez and Tony Danza.
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May We Suggest
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Cesar Izturis Toga Party: Everyone sporting their finest white linens gets in free. Free hot dog for additional leaf headwear.
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Montreal Expos
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Best Promotion
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Youppi rockers.
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Worst Promotion
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$5 Day (People pay to attend Expos games?).
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Notable
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Owned by Major League Baseball, the Expos have a very tight promotions budget to work with.
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May We Suggest
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1994 World Series rings marking the 10-year anniversary of the strike-shortened season, when Montreal's 74-40 mark was the best in baseball.
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Milwaukee Brewers
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Best Promotion
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5-Day 5-County Celebration.
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Worst Promotion
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Brewers Kids school binder.
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Notable
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Every home game on Tuesday, Miller Park is occupied by some of baseball's most dedicated fans: the Buckethead Brigade. Fans grabbing a $15 seat in Loge section 232 receive a T-shirt and rally towel and play a part in a 500-1,000-person group of cohesive Brew Crew fanatics.
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May We Suggest
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Ten-cent beer night! Or has that already been done elsewhere?
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New York Mets
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Best Promotion
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International Week (Pakistani-American Night, Black History Night, Asian Night, Hispanic Heritage Night and Concert, Irish Day and Green Cap, Jewish Heritage Day and Italian Night).
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Worst Promotion
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Mets ice cube tray.
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Notable
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Stemming from the success of their International Week, the Mets also hold an Oktoberfest German Night, which features specials on German beer brands.
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May We Suggest
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Hello Kitty Kevin Mitchell model. (You might have to Google "Kevin Mitchell" and "girlfriend's cat" to get the significance.)
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Philadelphia Phillies
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Best Promotion
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Stackable nesting doll of the Phillies' starting rotation.
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Worst Promotion
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Phanatic Nesting Doll, only because they limited the item to children 14 and under, even though the Phanatic has a place in every grown man's heart.
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Notable
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Promotions planning is done by a panel of many front office people, including the Phanatic. According to Events Director Kurt Funk, the Phanatic is "the guy that straddles the line in terms of the entertainment part."
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May We Suggest
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J.D. Drew piggy bank for when the Braves visit. Uh, better make that an exit promotion.
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Pittsburgh Pirates
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Best Promotion
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Skyblast (Fireworks, laser light show, dancing, singing performances and videos).
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Worst Promotion
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Rally Parrot Night. Come on, fellas. Come original.
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Notable
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For their Beach Party weekend, the Pirates close off Federal Street directly in front of the ballpark and bring in 200 tons of sand to create a regulation size volleyball court, a giant kids sandbox and a beach-front area for the music stage, which features tropical and reggae acts.
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May We Suggest
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Randall "The Sausage Smacker" Simon T-shirts.
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St. Louis Cardinals
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Best Promotion
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Lou Brock Bobblehead.
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Worst Promotion
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Run the Bases Days. It's listed as a "Season-Long" promotion, yet there are only two occurrences, and they're two months apart.
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Notable
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The Cardinals and Twins are the only teams in the majors giving out fishing lures.
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May We Suggest
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Seven-piece Reggie Sanders Nesting Doll, featuring the journeyman in every Major League jersey he has worn.
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San Diego Padres
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Best Promotion
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1984 Cub Buster's pins/1984 Throwback uniforms.
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Worst Promotion
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Padres Swinging Friar 3-D puzzle.
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Notable
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Acknowledging their neighbors to the South, the Padres held an "Opening Day for Mexico" on April 18. Festivities included famous Mexican singer Jose Jose, the Baja California Symphonic Orchestra and many red, white and green pennants.
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May We Suggest
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Matt Bush signature muzzles.
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San Francisco Giants
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Best Promotion
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Slumber Party. Participants attended the Giants-Dodgers game on June 24 and then slept over in the outfield of SBC Park. Features included dinner, showings on the scoreboard video screen of "The Sandlot" and "Little Big League," arcade games, air hockey and breakfast with Giants alums Tito Fuentes and Greg Minton.
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Worst Promotion
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Clappers (it's pathetic when you need to give away an artificial device to create noise).
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Notable
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The Giants started the current bobblehead craze in 1999 by reintroducing the baseball toy in the form of Willie Mays.
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May We Suggest
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Juan Marichal bat day.
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