Posted: Thursday June 2, 2005 4:33PM; Updated: Wednesday June 8, 2005 11:23AM
Kirk Reynolds poses as the city's mayor in this training video produced for the 49ers.
AP
I'm not sure when it happened but somewhere along the way we lost our sense of humor, our sense of reality, our sense of, well, common sense.
It's the reason we're up in arms about a scantily-clad Paris Hilton hawking hamburgers while washing a car and flabbergasted when Terrell Owens embraces a naked "Desperate Housewife" in the locker room. We should see these as harmless, comedic sketches and take them for what they are. Instead we feel the need to analyze, debate and protest.
This fact of life became glaringly evident again when an in-house video meant to prepare 49ers players for dealing with the media was leaked to the San Francisco Chronicle. The 15-minute video features the team's public relations director, Kirk Reynolds, acting as the mayor of San Francisco, giving the players a tour of the city and telling them what to do while jokingly showing them what not to do.
It is important to note that much like the infamous Pamela Anderson home video, the tape was not intended for public consumption. That should be obvious to anyone who watches Reynolds, a respected public relations coordinator whose job it is to avoid controversy, showering with strippers while reminding players to put on a towel in the locker room because there may be women present.
While I watched the video, I couldn't help but react the same way all the players in the locker room did when the video was shown to them. I laughed. "I thought it was one of the funniest things I ever saw," cornerback Mike Rumph told the Chronicle. "The locker room is like a fraternity. The outside world can't really judge that."
It wasn't Dave Chappelle-material, but it was tamer than many of the sketches that have put Chapelle's Show on the map.
Reynolds' biggest fault was trying to be too creative in doing what a public relations coordinator must do before the beginning of a season. Every year Reynolds must instruct 49ers players about their role in the community, their responsibility to the media and how the public relations department can help them.