MLB shows it can't take a joke in latest 'Got Milk?' ad
Posted: Monday October 24, 2005 12:39PM; Updated: Monday October 24, 2005 12:40PM
The Major League Baseball pooh-bahs have their collective long johns in a bind over a new "Got Milk?" ad put together by the California Milk Processor Board. In the spot, a player is pulled from a game after testing positive for a banned substance. His manager then reaches into the disgraced slugger's locker and pulls out the offending substance: milk.
MLB thinks this makes a mockery of a serious topic. Maybe they're right. If anybody knows about making a mockery of a steroids policy, it's Major League Baseball.
"There is nothing humorous about steroid abuse. I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth," said executive vice president for business for baseball Tim Brosnan, who can't possibly have said that with a straight face.
The sad fact is that the substance abuse policy of the fictional lactose-intolerant league in this commercial is stronger than the one MLB had in place at this time last year. (The guy in the commercial actually gets suspended, not sent to counseling with a stern admonition not to do it again.)
What bothers me even more than the appalling hypocrisy is the appalling lack of humor. It's a joke. Even the dimmest kids out there know that milk is good for you -- why else would our moms force us to drink it? And if any youngsters are confused about whether steroids are bad for you, it's more the fault of MLB than the milk folks. So fellas, if you want people to take steroids more seriously, why don't you lead the way?