Curt Schilling etched himself into Red Sox lore by pitching the club to two key postseason victories on a surgically repaired right ankle in 2004. Chuck Solomon/SI

SI.com: Will Leitch, who runs Deadspin, believes that the dynamic of baseball reporting is changing now that fans have the ability to watch virtually every game, no matter where they live. He argues that what fans really want is thoughtful analysis, not clubhouse gossip.

Schilling: I'll tell you what I've realized in the last 48 hours. I did a blog a couple of days ago and basically explained my contract situation. Yesterday, there was an article written by John Tomase in The Boston Herald. The article is, John introduces my blog, quotes my blog and then finishes the article. I just did an interview without having to deal with the media. I wasn't edited, I wasn't clipped. It was what I said, how I said it. If I've got to take s*** and if I'm going to wear labels, I'm going to wear them because of things that I've said and done.

For 15 years, I've been wearing labels that people have perceived me to have. I'll give you a great example. One of the nicknames that has always gnawed at me a little bit was the "Red Light" thing. People believe that someone called me Red Light because I like to be in front of the camera, which is not how it happened. In the 1993 playoffs, Jim Fregosi said, "Lenny Dykstra is a red light player. When the red light goes on, and the game is the biggest, Lenny performs. That's what Curt Schilling has turned into this October, a red light pitcher." Now you know what it means.

SI.com: But that's stuff you can't really control is it?

Schilling: Here's the thing: I would tell you that in my 20 years of baseball, I've been misquoted three or four times, and for someone who talks as much as I do, that's incredible. But I've been misinterpreted a billion times. I'm not saying that the blog is going to allow me to be interpreted better, but you know what? If I'm going to take s*** for something I said, it's going to be something I said.

In my 20 years of baseball, I've been misquoted three or four times, and for someone who talks as much as I do, that's incredible. But I've been misinterpreted a billion times.  -- Curt Schilling

SI.com: That seems to follow in the mold that Dallas Mavericks owner Mark Cuban has established with his blog, bypassing the media and delivering his words directly to the reader.

Schilling: Right. So here's what I was getting at: There is the potential to change the way people get their news. Fast-forward this to Opening Day. It's a 2 p.m. game, hopefully I'll pitch great and we'll win. Sometime around 7 or 8 o'clock that night I'll sit down -- I'm on the road, I'm by myself -- I'll blog out the game, pitch-by-pitch in some instances, inning-by-inning, I'll go into minutia ... By 9 o'clock that night I'll have a post up. I'll give you numbers. In the seven days my blog's been up, I've had 398,156 viewers. Those people will know about things they could never read about [in the newspapers], 12 hours before the newspapers ever come out.

SI.com: That is the great selling point of blogs. Speaking of which, do you read any baseball blogs?

Schilling: Sons of Sam Horn has been a staple for me forever. I have a running dialogue with the fans there, they are awesome. I've taken my fair share of crap there, but they are baseball freaks, fun to talk to, talk about, talk with. Boston Dirt Dogs is a good site. When the Globe bought them, it became more of a media outlet than a fan site. I know [Boston Dirt Dogs founder] Steve [Silva] is a pretty good dude. At times, the heckling aspect of that site probably rubs me wrong a little bit more than most.

SI.com: The tone of the site is caustic but it seems to take the Mickey out of everybody equally.

Schilling: The problem for me, and the thing that people don't understand a lot of times, is that you might not be making fun of me, so I shouldn't be offended, but that's one of my teammates. I have to live with that guy, that's a member of my family. That bothers me. If I was only bothered by bad things said about me, that'd make me horrifically selfish and immature. The attitude of every one of my teammates matters to me. But yeah, Steve is a good dude. He's done a lot for me for charity and I think the world of him, I just wish the site had stayed more fan-based than it is.