Commerical appeal (cont.)
Posted: Sunday February 4, 2007 10:47PM; Updated: Tuesday February 6, 2007 3:00PM
6. Goulet goes Nuts
According to the fine folks at Emerald Mixed Nuts, in offices all around the world, Robert Goulet descends on a tasseled velvet rope and screws everything up around 3 p.m.: eating memos, kicking over coffee mugs, etc. If you eat Emerald Mixed Nuts, however, this ad says you'll have the energy to keep Goulet at bay and work through the day. I love mixed nuts as much as the next Snicker's eater, but I think I might actually enjoy seeing Bob Goulet show up at my office and go buckwild. Memorable, either way.
7. Chevy's Carwash
I still not sure what to make of this ad. A group of ladies are sitting at a traffic light inside their Chevrolet HHR, when a man comes over and gives them a car wash. Then, a male strip show breaks out, with dozens of men of all shapes and sizes stripping down and grinding all about the car. The tagline tells us that men can't keep their hands off the car. The funniest part might be the Hot in Herrre soundtrack. I just like the skinny old guy breaking it down.
8. Super Bowl Jay-Z
Jay -Z likes to bill himself as a master of all trades, so I guess we shouldn't be too surprised to see him outsmarting legendary NFL coach Don Shula in a fantasy football game in this Bud Light ad (one of about a hundred Bud Light commercials). I didn't understand why Shula was wearing a tux with the tie artfully unfastened, but whatever. Coolest part of the ad was the game they were playing, a holographic representation of a futuristic football video game. You know, Jay-Z might be a better coach than Shula, but after hearing Jay's last album, Shula might have the better flow on the mic. Just saying.
9. Doritos Ad/Bud Light "Rock, Paper, Scissors" (TIE)
These commercials ran in the same break early in the game, and as both spots focused on people enduring pratfalls they were a nice fit. In the Doritos ad, a man and woman attempted to gaze longingly at each other but were distracted by heavy objects, which they kept colliding with. Inthis Bud Light ad, the guys play rock, paper, scissors, and the game ends with one guy pegging the other guy in the face with a rock. Which is funny, any way you cut it.
10. The Late Show With David Letterman
A completely unhyped first quarter surprise, but I loved CBS's house ad for The Late Show. David Letterman sat on a couch, his mouth full of potato chips, watching the Super Bowl along with his longtime sparring partner Oprah Winfrey. I was surprised to see Oprah in the Bears' orange (third) jersey. Nathan Vasher will probably be crushed to hear Oprah was rocking the Urlacher jersey.
Lang Whitaker is the online editor of SLAM magazine and writes daily at SLAMonline.com.