Watkins Glen looking for new title sponsor

WATKINS GLEN, N.Y. (AP) -- Watkins Glen International needs a title sponsor for its NASCAR Sprint Cup race after Centurion Boats opted out of the final year of its contract.

Company officials said the decision was based on the downturn in the national economy. Centurion spokesman Les Clark said the company has cut production 50 percent and laid off half its work force at its North Carolina manufacturing facility.

"The economy is not going to make this easy. It is having an effect on our sport; it's going to have an effect on our year. These are tough times," Watkins Glen International president Craig Rust said Friday. "I don't think we ever expected it to get this bad. I haven't seen it this bad in sports from a sponsorship standpoint in a long time."

The value of a Cup title sponsorship can exceed a million dollars, but Rust would not put a figure on the Watkins Glen race.

"A title sponsor is important, because it gives us a marketing partner to promote the race," Rust said. "We're working hard on it, but no matter what, it's important for fans to know we'll have a Sprint Cup race in 2009."

Centurion Boats will continue to have a presence at Watkins Glen but in a reduced role, Rust said.

Rust said sponsors for the IRL's Camping World Grand Prix in July, and the Grand-Am Rolex Sports Car Series Sahlen's Six Hours of The Glen in June were intact.

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