By Ty Hildenbrandt

POWERADE, MEET YOUR NEXT SPOKESMAN

Attention Powerade. Hire Kevin Love for your full-court shots. He won't need any special editing like a certain other NBA star. Stephen Denn/Getty Images

A few years ago, Powerade ran a TV spot showing LeBron James nailing full-court shots from a virtual standstill -- of course, with heavy editing and special effects to make the whole thing look as believable as possible. (Sorry to burst your bubble; it wasn't real.) Well, Powerade, meet Kevin Love: a guy who could've saved you a ton of money in post-production costs if only endorsing high school basketball players were agreeable with the NCAA.

CBS ran its own b-roll footage during Thursday night's Elite Eight match-up between UCLA and Xavier. In those clips, Love was shown draining half-, three-quarter-, and full-court shots with seemingly minimal effort. In fact, Love was able to do it by merely flicking his wrists. I'm not kidding. Obviously, this adds more to the allure of Love, since it previously took computer-generated graphics to make shots of such length look so easy. Mythbusters should investigate -- how it's possible to make a shot from any of these distances without either a baseball-throwing motion or a running start is completely beyond me.

THE ONLY LOSERS AT DAVIDSON

Admissions officials at Davidson, I feel for you. Forfeit your personal lives now. Not only is your school back on the map thanks to dynamic sophomore Stephen Curry, but with word that your board of trustees paid, out of their own pockets, for hundreds students to travel to Detroit for Friday and Sunday's tournament games, Davidson will receive more interest from incoming freshman than a Matt Leinart house party.

With a little common sense, you'd have to expect an absolute tidal wave of applications over the next few months. Studies have already shown that success in the NCAA Tournament translates to booming interest in colleges and universities. But an even bigger factor is the tendency any undergraduate knows all too well: On a tight budget, you'd walk through fire for a free meal, let alone a free TRIP. Case in point.

(All kidding aside, this move by the Davidson trustees should be bronzed and put on display in the Smithsonian. What a fantastic gesture of generosity and camaraderie.)

GET OFF THE FENCE: 10 QUESTIONS THAT COULD IMPACT YOUR 2008

Send in your choices...

1. More obvious statement? Gus Johnson is exciting / Erin Andrews is hot

2. Easier path to Final Four? Kansas / UCLA

3. Better ballpark attraction? Sausage races (Milwaukee) / President races (Washington)

4. More surprising blowout? Memphis over Texas / Davidson over Wisconsin

5. More underrated instrument? Fiddle / Triangle

6. Better Final Four first name? Tywon / Sasha

7. Worse 90s movie? Kazaam / Stay Tuned

8. Bigger Elite Eight pet peeve? Raised courts in Houston and Detroit / Commercials every 30 seconds

9. More valid TV question? When's 24 coming back? / Is CBS really 'America's most watched network'?

10. Likelier national champion? North Carolina / Memphis

BEWARE THE RANDOM DUDES WEARING RIVAL SWEATSHIRTS

According to its "play nice" commercial spots over the last two weekends, the Sheraton hotel chain would like you to believe that even the most bitter enemies -- Michigan and Ohio State fans, per se -- can become best pals while staying at one of its establishments, be it by an abundance of alcohol or laughing gas. It's all very endearing. However, was anyone else freaked out to see the guy with a Syracuse hoodie reach out and, without warning, wipe the ranch dressing from a Georgetown fan's mustache? Has this ever been acceptable behavior? There can't be an American male who didn't think to himself, "Wow, I don't know how I'd feel about that," upon seeing the ad. In real life, the offender would probably get cold-cocked and bouncers would put both guys in full-nelsons. I'm just sayin'.

Ty Hildenbrandt writes Campus Quick Slants every week. E-mail Ty at tyhildenbrandt@gmail.com with your comments, questions, and random observations.