CBS sports' Doug Towey dies
Doug Towey was responsible for the "One Shining Moment" tradition
Towey served as the creative director for CBS sports
He was 61-years-old when he died on Wednesday after a long illness
NEW YORK (AP) -- Doug Towey, the CBS Sports executive responsible for the playing of "One Shining Moment" after college basketball's championship game, died Wednesday. He was 61.
He died in New York after a long illness, the network said.
A multiple Emmy winner, Towey served as creative director for CBS Sports, overseeing promotional campaigns, graphics and music.
"Words can never express what a kind and warm gentleman Doug was," CBS Sports president Sean McManus said. "His remarkable professional talents aside, there was never a better friend. He left us with a legacy of great memories and many, many shining moments that will live forever."
In 1987, Towey decided to play a tune by folk singer David Barrett over highlights wrapping up the NCAA tournament. "One Shining Moment" became an annual tradition.
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