Posted: Tuesday September 22, 2009 11:18AM; Updated: Tuesday September 22, 2009 11:18AM
Jim Beam to end sponsorship |
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Jim Beam Bourbon will end its sponsorship of Robby Gordon's Spring Cup teamOn Monday, Jack Daniels announced it would stop supporting its teamJim Beam has sponsored Gordon's car since 2005 |
CHARLOTTE, N.C. (AP) -- The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon's Sprint Cup team next season, sending another liquor company to the NASCAR sidelines. A day after Jack Daniels announced it would stop supporting Casey Mears' No. 07 Chevrolet for Richard Childress Racing, Beam Global Spirits & Wine, Inc. said Tuesday it was shifting sponsorship dollars to areas outside NASCAR. Jim Beam had been the sponsor of Gordon's No. 7 Toyota since 2005. The company will continue to fund the team through the end of this season. Copyright 2009 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.  | 
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