Protective insurance policies now norm for top college prospects
Most top players who delay turning pro are adviced to buy insurance policies
A player's likely draft status dictates the maximum policy to which he's entitled
Notable purchasers this year: Tyler Hansbrough, Evan Turner, Tim Tebow
When Ohio State guard Evan Turner decided not to enter this year's NBA draft and return to Columbus for his junior season, Turner's former club coach, Mike Mullins, made only one request: Buy an insurance policy. "He said if I didn't have one, he'd kill me," Turner recalled.
So about a month ago, Turner bought a policy through a program run by the NCAA that will pay out should he suffer a career-ending injury and never make it to the NBA. That helped the likely 2010 first-rounder eliminate any nagging worries as he prepares to play for Team USA in the upcoming World University Games and lead the Buckeyes to the NCAA tournament for the second consecutive season. "It's just a little comfort," Turner said.
These days, almost every collegiate player with a chance to be drafted into the NBA or NFL seeks that comfort in the form of a policy either through the NCAA program or through a private insurance agent. Tyler Hansbrough, who will be drafted into the NBA on Thursday, was covered by such a policy every minute of his North Carolina career. Florida quarterback Tim Tebow, the football analogue to Hansbrough right down to the "Where will he fit in the pros" questions, bought a policy after deciding to return for his senior season. In a conversation about coverage that had nothing to do with a two-deep zone, Gators coach Urban Meyer urged Tebow to get the policy. Tebow himself hasn't given it another thought, because he never intends to collect. "Do you know how often that happens?" the 2007 Heisman Trophy winner asked after Florida's spring game. "Very rarely."
Eleven years ago, it happened less than 50 yards from where Tebow stood. On the first play from scrimmage against LSU on Oct. 10, 1998, a gruesome knee injury ended Florida senior defensive tackle Ed Chester's career. Fortunately for Chester, he had bought an insurance policy from Gainesville agent Keith Lerner after deciding against entering the 1998 NFL draft. Lloyd's of London, the venerable firm that insured Bruce Springsteen's voice and Angie Dickinson's legs, underwrote the policy. Thirteen months later, Chester walked out of Lerner's office with a $1 million check. Chester never played in the NFL, but if he handled his finances correctly, he never had to worry about money again.
Most players in their prime refuse to consider a career-ending injury, but those who turned down NFL millions to return to college for the 2009 season knew an insurance policy was a must. Whether they got it through an NCAA program for exceptional players or through a private agent, few, if any, players who expect to be taken in the early rounds of the 2010 draft haven't already bought a policy.
"I'm not sure there is anybody who is drafted on the first day that doesn't have an insurance policy," said Lerner, who writes 50-60 policies a year just like the one he wrote for Chester. "It's that big of a business."
It wasn't so big in 1992 when Lerner wrote a policy for Miami quarterback Gino Toretta. The $1 million Lloyd's policy Georgia back Herschel Walker took out in August 1981 made national news, but few other players had thought to protect themselves in the case of a career-ending injury. Through the '90s, business at Lerner's firm, Total Planning, steadily increased. By the time he wrote Miami tailback Willis McGahee's policy hours before McGahee suffered a severe knee injury in the 2003 Fiesta Bowl, Lerner was writing policies for dozens of potential draftees each year. "Insuring college athletes had been done very sporadically," said Lerner, who opened Total Planning in 1989 with the hope of insuring professional athletes. "The part that I kind of created was assembling the information so insurance underwriters can better determine who is going to be drafted in the first round, second round, third round, because we attach a number to each round."
By the time Chester took out his policy, many potential first-rounders purchased insurance either through the NCAA -- which started its program in 1990 -- or through private agents shortly before their final year of college. Now, Lerner said, some of the best players will buy insurance the spring after their freshman season. "Typically, that would be a sophomore who is a very highly ranked player who is probably going to leave after his junior year," said Lerner, who insured several 2009 first-rounders, including a top-five pick. "So he takes out a policy for two years."
Three 2009 first-rounders, Northern Illinois defensive end Larry English, Tennessee defensive end Robert Ayers and Rutgers receiver Kenny Britt, bought policies ranging from $1 million-$3 million from New York-based agent Rich "Big Daddy" Salgado. The most common buyers of policies are players who turned down a chance to go pro (rising seniors and redshirt juniors) or players who plan to turn pro as soon as the NFL permits (rising juniors and redshirt sophomores). Lerner said players used to buy their policies prior to preseason practice. Now, they buy them in January or February to cover them during spring practice.
One high-profile player who chose to return to school this year had an advantage. His father makes his living selling insurance. Kent Bradford, reigning Heisman Trophy winner Sam Bradford's father, is the president of Bradford-Irwin Insurance, an independent agency in Oklahoma City. The elder Bradford specializes in commercial insurance, but his knowledge of the business proved invaluable when researching policies for his son after Sam chose to return to Oklahoma for his redshirt junior season.
Citing client confidentiality, Kent Bradford declined to comment on whether Sam had bought a policy, but he did offer a few tips for players who find themselves in a similar situation. Bradford suggested players disclose every previous injury, no matter how minor, because companies will void policies if an earlier injury wasn't disclosed. Bradford also suggested players make sure they understand completely what must happen between an injury and a payout. "I would highly recommend the player or the player's representative thoroughly understand the exclusions, coverage triggers, rehab requirements, and waiting periods before purchasing the coverage," Bradford wrote in an e-mail. "With today's medical technology, there are very few injuries that result in a player never being able to play again."
Bradford considers a policy a "business expense" for a player who intends to play football for a living. Just how costly that expense is depends on where the player buys his policy and how much protection he needs.
Using a private agent, a player can expect to pay $9,000-$10,000 per $1 million of coverage, Lerner said. In other words, a $5 million policy would cost $50,000. Juanita Sheely, the NCAA's assistant director for travel and insurance, said a $5 million policy through the NCAA's Exceptional Student-Athlete Disability Insurance Program would cost between $25,000 and $28,000. "It's a benefit for the student-athlete," Sheely said, explaining the lower premium. "It's not a profit center for the NCAA."
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