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MORNING JOLT
Posted: Thursday April 8, 2010 8:54AM; Updated: Thursday April 8, 2010 8:54AM
Thursday, April 8
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Longoria the new face of MLB

Evan Longoria has a Rookie of the Year award, two All-Star Game appearances, a Gold Glove, and he started off the 2010 season with two home runs -- one reportedly at 473 feet -- in two wins. So what's next? Becoming a commercial star, of course. Even if you don't see the Rays on national TV much in the coming months, prepare to see a lot of Longoria. He is starring in two ads -- one for New Era caps and on for the MLB 2K10 video game (he is the cover boy) -- and has a role in a Pepsi spot. All figure to be played often during baseball broadcasts. Before long, Longoria could be pushing Derek Jeter as baseball's foremost pitchman. (NBCSports.com) Comment

Raptors' sunk without All-Star Bosh?

Missing Chris Bosh, the Raptors are feeling the heat of the Bulls in a playoff race, and, soon after the injury, there appear to be more questions than answers in Toronto -- especially in the wake of Wednesday's loss to the Celtics. Their best player lost for the rest of the regular season, their grip on the playoffs becoming more precarious every day, a roster hit by more bumps and bruises and banged up bodies than almost any team can withstand. No, these are not the best of times for the Raptors by any means ... [Hedo] Turkoglu was hurt seven minutes into the game when his face collided with the head of Celtics guard Tony Allen. The Raptors forward, who's already missed time this season with a fractured orbital bone under his right eye, left the game and spent most of the evening at Mount Sinai hospital being examined. It's unclear what his status is for the final four games of the regular season. (Toronto Star) Comment

Stadium deal gains momentum in Minnesota

07:04 AM ET 04.08 | On a day when Vikings President Mark Wilf said he was "confident" the club would strike a deal to obtain public subsidies to build a new stadium, the idea picked up speed. The behind-the-scenes maneuvering for a controversial $870 million stadium appears to be intensifying, even though no formal legislation has been introduced. Lester Bagley, who directs the Vikings' stadium development efforts, said Wednesday that a public subsidy request by the team would likely include "a number of different revenue streams" and that legislative leaders along with local business officials were privately conferring over which package would likely get the most support. There's "progress every day about sorting out how and when to position the issue, and move it forward," Bagley said. (Minneapolis Star Tribune) Comment

Must-See Photo
Must-See Photo

Detroit's Patrick Eaves (17) and Columbus' Kris Russell get tangled up. That's unfortunate. (Dave Reginek/NHLI via Getty Images)

Must-See Video

Manny Pacquiao ... in a 3-year-old's body.

This Day in Sports
SI Vault: More Hank Aaron
  • 1974 -- In the home opener in Atlanta, Hank Aaron breaks Babe Ruth's career record by hitting his 715th home run.
  • 2001 -- Tiger Woods wins the Masters, giving him a clean sweep of the four professional majors in a span of 294 days.
  • 2007 -- Pittsburgh's Sidney Crosby finishes with 120 points to become the youngest player to win the Art Ross Trophy for leading the league in scoring.

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