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Posted: Wednesday February 3, 2010 4:57PM; Updated: Wednesday February 3, 2010 4:57PM
Frank Deford
Frank Deford>VIEWPOINT

When in Rome ... whatever

Story Highlights

Football, Super Bowls in particular, have always been number-conscious

Peyton Manning will be best QB of his era with a victory Sunday

A poll suggests half of Super Bowl viewers like commercials more? Nonsense

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Nothing says American football like Roman numerals and Peyton Manning
AP

While baseball is the sport most identified -- submerged -- by numbers, the Super Bowl, as a game, has always been mightily number-conscious since the first day it took on that Roman numeral affectation quadraginta quattuor years ago. Super Bowl numbers are only and invariably large, huge, monstrous, spectacular. It's always more people watching, more dollars paid, more of everything. The Super Bowl may be many things. Less is more it is not.

So let us look at some intriguing Super Bowl numbers in this year of duo mille decem.

We begin, simply, with unus. Should Peyton Manning lead the Colts to victory, he will absolutely have surpassed Tom Brady as the No. 1 quarterback of this generation. Already, Manning is being unanimously celebrated as the most cerebral quarterback, all-time.

Next, novem. This is really an amazing statistic that's been generally overlooked. For the past nine years, nine different teams have represented the National Conference in the Super Bowl. What are the odds that in any 16-entity tournament, nine different winners in a row would appear? And none of them, by the way, are the Dallas Cowboys -- America's team . . . but 21st-Century limited.

That leads us to, quingue and a half -- because I couldn't find out how to write "half" in Latin, and you're probably tired of me beating this dead horse anyway. That's what Indianapolis is now favored by: five and a half points. The line started lower, at three and four, but it's moved up significantly, in at least large part because the Colts' American Football Conference is so much stronger. The AFC has, in fact, won five of the last six Super Bowls. Nine NFC champions in a row may be celebrated as parity by a league that worships at that altar, but, where bets are placed, parity equals mediocrity. The AFC seems to be as dominant in the NFL as the American League is in baseball or the Western Conference is in the NBA. It says here: Indy in a blowout.

Finally, 51 to 49. Oh, please, I so seldom get the opportunity to communicate as Caesar did, so let me write it: quinquaginta unus to quadraginta novem. Thank you. Yes, a Nielsen poll actually purports to say that 51 percent of viewers prefer the Super Bowl commercials to the football. That is so much nonsense it gives polling a bad name. In fact, I'm a little tired of the fuss that's annually made over Super Bowl commercials. They're just like so many azaleas at the Masters. Let's stop fussing over them. They're like the Cowboys -- yesterday's fashion.

The only interest I have in the subject is whether Manning will throw more touchdown passes than he does appear in commercials.

The truth is, football on television only gets more and more popular. This season has been an absolute television bonanza for the NFL. Listen, if NBC didn't have Sunday Night Football they couldn't even have afforded to light the studios for Jay Leno and Conan O'Brien. The Super Bowl is football, and the commercials and the halftime show are mere bagatelles. When in Rome, whatever. When in America, football on television.

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