Posted: Wednesday May 4, 2011 10:24 AM

LeBron's portfolio now includes energy strips

Decrease font Decrease font
Enlarge font Enlarge font

MIAMI (AP) - LeBron James is adding to his portfolio.

The Miami Heat star is part of a group formally unveiling a new product called Sheets energy strips. The company, called Purebrands LLC, lists James as a co-founder, along with his longtime confidant Maverick Carter and entrepreneurs Warren Struhl and Jesse Itzler.

The strips dissolve when placed on a tongue, providing caffeine comparable to one cup of coffee.

Several celebrities also are involved in the launch, including Amare Stoudemire of the New York Knicks, Ray Rice of the Baltimore Ravens, plus entertainers Drake and Pitbull.

It's the second major business announcement from James in four weeks. On April 6, he signed with Fenway Sports Management, obtaining a small ownership stake of Liverpool FC.
Hot Topics: Sammy Watkins NFL Draft Rick Adelman NFL Questions Aaron Hernandez Donald Trump
TM & © 2014 Time Inc. A Time Warner Company. All Rights Reserved.
Terms under which this service is provided to you. Read our privacy guidelines, your California privacy rights, and ad choices.
SI CoverRead All ArticlesBuy Cover Reprint