Posted: Friday June 17, 2011 11:29AM ; Updated: Friday June 17, 2011 3:27PM
Richard Deitsch
Richard Deitsch>MEDIA CIRCUS

Media Power List

Story Highlights

CTV's Rob Brown was sensational during the post-Stanley Cup riots

Bill Simmons apologizes to Mike Tirico for his comments in the ESPN book

The late-career renaissance of Marv Albert, 70, has been remarkable to observe

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Hundreds were hurt in the post-Stanley Cup riot in Vancouver, B.C.
Hundreds were hurt in the post-Stanley Cup riot in Vancouver, B.C.
Sergei Bachlakov/Getty Images

(Each month SI.com highlights those in the sports media who have proved newsworthy, both for positive and negative achievements.)

1, Rob Brown, reporter, CTV British Columbia senior reporter/anchor: With anarchy swirling around him on the booze-soaked streets of downtown Vancouver, Brown provided a riveting live account of the post-Stanley Cup riots for Canadian viewers and for those of us watching from the States via streaming video. It was visceral stuff, and so close was Brown to the action that you wondered at times if he'd be engulfed by some of the hooligans. His impact on viewers was huge: Brown became a worldwide trending topic on Twitter during his reporting.

Brown told SI.com the morning after the riots he was fearful for his safety, though not during his live coverage, when he had security guards with him. Before going live, he walked the downtown Vancouver streets looking for his camera people. He was quickly recognized while shooting footage on a hand-held camera. "You get to a place where you are feeling exposed because people are really aggressive, you are newsgathering, and people are doing things where they don't want to be caught on tape," said Brown, who has worked as a reporter for CTV for 10 years.

Brown and his cameraman, Jazz Sanghera, never lost their cool, even though Sanghera suffered a broken nose from flying debris (The photojournalist went back to the station to stop the bleeding, grabbed a new battery and headed back out to his job; he went to a hospital the following day). It was only until the next morning, after Brown spoke with his wife, Rosa Marchitelli, a broadcast journalism instructor at British Columbia Institute of Technology, that he began to gain some perspective. "I took my three young boys to school and you start thinking about how these three young boys will one day be young men and what they might get caught up in," he said.

Brown said he finished his reporting after midnight and eventually fell asleep at 3:45 a.m. after making it home on a late train. He was back at work the following day. "In a word -- surreal," Marchitelli tweeted about her husband's night. "Luckily he came out without a scratch. But there were some scary moments,"

2. Jim Miller, author, Those Guys Have All the Fun: Inside the World of ESPN: His oral history of ESPN has been praised, gutted and dissected but the mainstream success of the book cannot be argued: Last week Those Guys reached No. 1 on the New York Times best-seller list, a remarkable achievement. Whether the book has impacted ESPN's culture is subject to debate but there are plenty of suits unhappy that Miller unearthed some financial nuggets (such as ESPN being worth more than the NFL and a former ESPN ombudsman making millions off the company before being named its watchdog). It also caused hard feelings between staffers (though, publicly, no staffer has been punished for comments, including Bobby Knight delightfully referring to Jeremy Schaap as a chicken---- little ----sucker.).

One rivalry from the book has receded. I can report here that Bill Simmons recently called Mike Tirico to apologize for his comments about Tirico in the book. They spoke by phone for 15 minutes and also spoke in person at the NBA Finals. I called Tirico on Thursday afternoon to ask him for a reaction.

"I appreciated him doing that," Tirico said. "When I saw people say that there was feud between Bill and I, I was surprised because we had only spoken once. He was a guest on my radio show and everything was cordial. There was no feud between the two of us. I did not know how he felt about the Tony [Kornheiser] era of Monday Night Football.

"We talked. I brought up some points to him that I was surprised he said because he did not know anything about what was going on at that time because he was never around us. Nor had he ever spoken to me, nor understood a lot of the things that go into doing games. I don't know where he got his information from to become the spokesman for it, but he was kind enough to apologize and apologize publicly on his podcast. I appreciate him doing that. I still wish he didn't say what he said, but to apologize is the respectful thing to do and I appreciate that.

3. Marv Albert, CBS and TNT: The late-career renaissance of Albert -- he turned 70 last week -- has been remarkable to watch. After his successful turn calling the NCAA tournament for CBS and Turner, CBS announced earlier this month Albert had joined its roster of NFL announcers. Not only was it a smart move based on Albert's broadcasting merits, but also a savvy PR play for CBS after parting ways with Gus Johnson. Like Johnson, Albert has a big following among younger viewers.

"I understand that there are some very, very good announcers there who have been doing it for CBS for a long time," Albert told SI.com. "I've been told I will have very significant games. We have not gone much further than that at this point. I know it sounds like an athlete quote, but I'm really happy to be part of it."

4. Mark Lazarus, NBC Sports Chairman: In a delightful bit of tweaking during his network's upfront presentation to advertisers last month, ESPN executive vice president of content John Skipper volunteered the difference between an ESPN Olympics and the network that has held the American broadcast rights for more than two decades. "[NBC will] hate this, but I'll say it anyway because we believe it: The way we would do it different is we would present everything live," said Skipper.

For hard-core Olympics fans, NBC's tape-delayed coverage has elicited plenty of four-letter words other than "live." Under longtime NBC Sports and Olympics chief Dick Ebersol, the corporate mantra was to protect at all costs the prime-time show, which maximized eyeballs and ad dollars. The ratings often bolstered Ebersol's argument: NBC averaged 24.4 million viewers a night for the Vancouver Games, up 21 percent from 2006. But with Ebersol exiting last month in a dispute with Comcast management and the network retaining the rights with a winning bid of $4.38 billion for the Games through 2020, Lazarus, the new chairman, announced a strategic shift for Olympic watchers. "We will make every event available, on one platform or another, live," Lazarus said.

Here's a great account by SBJ's Tripp Mickle on how NBC retained the rights.

Lazarus told SI.com the network is still evaluating its production plans for the 2012 London Games and would not commit to specifics, but did say there will be more live coverage across the core platforms (national broadcast television, national cable, online, and mobile). Given that more people have access to computers than televisions during the workday, the likelihood is that the majority of live coverage will be online.

As for the criticism of tape-delayed strategy, Lazarus said, " I think the criticism spoke to a small group of very passionate sports fans but I don't think it was fair to the NBC Olympics Group in terms of what they were building for a mass audience and setting records. That being said, we are a different company today. We are a much bigger media company, we have more platforms and we reach consumers in a variety of ways. So there will be ways to take the best of what has been a tremendous historical success and continue to evolve coverage to make sure we are inclusive of everyone, including the fans, who demand real-time coverage."

Lazarus has a rich Olympic tradition of his own. His father, John, a sales executive for ABC Sports during the 1970s, took his then-16-year-old son out of school for two weeks so Mark could attend the 1980 Games in Lake Placid. Young Mark listened to the Miracle on Ice game on the radio while working as a waiter at the Placid Manor Inn.

5. John Barr and Nicole Noren, ESPN: Reporter Barr's and producer Noren's exploration into the sex industry trade won a national Investigative Reporting Edward R. Murrow Award this month from the Radio Television Digital News Association. Noren said the ESPN Enterprise Unit had been thinking about a piece on human trafficking and major sporting events since the 2006 World Cup in Germany. The reporters spent about nine months interviewing dozens of sources in South Africa and around the world, including officials in law enforcement, government agencies, research institutes and advocacy groups, as well as the pimps and prostitutes who worked the brothels and streets of South African cities that hosted World Cup matches. Prior to the World Cup, the ESPN staffers spent 10 days shooting in Cape Town and Johannesburg. The piece ran on Outside The Lines.

 
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