• Get the Blackhawks Championship Package
    Get the Blackhawks Championship Package
  • Give the Gift of SI
    Give the Gift of SI
Posted: Monday April 16, 2012 5:43PM ; Updated: Monday April 16, 2012 5:43PM

Logos placed on jerseys in NBA D-League playoffs

Decrease font Decrease font
Enlarge font Enlarge font

NEW YORK (AP) -- While the NBA studies putting sponsor logos on jerseys, the Development League is placing them on their teams' uniforms in the playoffs.

BBVA's logo will be featured across the back of all jerseys during the NBA D-League playoffs, the league announced Monday. It's the first time a marketing partner will have brand exposure on a D-League jersey other than adidas, the league's official outfitter.

BBVA, a financial service institution, is the presenting partner of the NBA D-League playoffs and finals.

NBA owners discussed placing sponsor logos on their jerseys during their meetings last week, but are just beginning the study and Commissioner David Stern said he doesn't expect to take any action next season.

 
SI.com
Hot Topics: Boston Marathon NBA Playoffs NHL Playoffs LaMarcus Aldridge Dwyane Wade Carlos Gomez
TM & © 2014 Time Inc. A Time Warner Company. All Rights Reserved.
Terms under which this service is provided to you. Read our privacy guidelines, your California privacy rights, and ad choices.
SI CoverRead All ArticlesBuy Cover Reprint