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Posted: Friday January 27, 2012 6:37PM ; Updated: Friday January 27, 2012 6:37PM

Insight Bowl loses its title sponsor after 15 years

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SCOTTSDALE, Ariz. (AP) -- The Insight Bowl is losing its title sponsor and game organizers are seeking a replacement for this year's game.

Tempe-based Insight Enterprises Inc. has sponsored the bowl game since 1997 but has allowed its sponsorship contract to expire.

The annual game pits the third-place team from the Big 12 against the third- or fourth-place team from the Big Ten Conference, after BCS selections are made.

No. 19 Oklahoma beat Iowa 31-14 in the 2011 Insight Bowl on Dec. 30.

The Insight Bowl increased its payout to participating teams to $6.65 million two years ago.

The game was first played in 1989 as the Copper Bowl.

Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

 
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