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THE MAGAZINE
Posted: Tuesday October 16, 2012 7:00AM ; Updated: Tuesday October 16, 2012 1:26PM

Trials of the Honey Badger (cont.)

By Thayer Evans and Pete Thamel, Sports Illustrated

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Tyrann Mathieu allowed his image to appear on flyers promoting parties at two clubs earlier this year, a possible violation of NCAA rules.
Tyrann Mathieu allowed his image to appear on flyers promoting parties at two clubs earlier this year, a possible violation of NCAA rules.
SI Photos

In 1994, Hayes was convicted of second-degree murder and sentenced to life in prison without the possibility of parole. Tyrann was two. His mother, Tyra Mathieu, was a struggling single mom, so Tyrann spent his first five years living with his maternal grandparents. After his grandfather died, an uncle, Tyrone Mathieu, and his wife, Sheila, took Tyrann in and raised him with their kids. Throughout, Tyrann maintained a relationship with Tyra and Darrineka, who was also the child of Tyra and Cornbread.

Tyrann stayed in touch with his father, too, occasionally visiting him in prison and writing to him. Hayes provided SI with some of the letters that father and son exchanged. In one, written when Tyrann was 12, he referred to himself as Lil Bread and drew hearts around his and his father's nicknames. "First of all I love [you] and miss you very much," it begins. "I've been thinking about you."

Hayes hasn't seen Tyrann since he enrolled at LSU or spoken to him since October 2010, but he still writes his son letters and watches LSU games on a 48-inch flat screen at the Elayn Hunt Correctional Center, 14 miles southeast of Tiger Stadium. Every day Hayes prays that his son doesn't follow his path. "Tyrann has a drug problem," Hayes writes to SI. "I expected more out of him because he know how I lost everything behind drugs."

*****

The move to his uncle Tyrone's house took Tyrann from one of the poorest parts of New Orleans to a middle-class neighborhood on the outskirts of the city with houses and yards. Tyrone, a UPS driver who's best known around the city as the King of Zulu in the 2009 Mardi Gras parade, says he raised the kids on church, discipline and private education. For Tyrann that meant St. Augustine, an all-boys' Catholic school in the Seventh Ward.

That's where Tyrann's talents first emerged and where he made many of the friends who would become an ongoing influence. In 2006, Tyrann's freshman year, the school had recently reopened after Hurricane Katrina, which left it with a depleted roster. Coach Wayne Cordova needed bodies for a game against perennial power Archbishop Rummel High, so he threw a few of the more promising freshmen on the field with the varsity. Although he was only 5' 7" and 125 pounds, Mathieu showed he had the ability to be a defensive star. By his final season, he put such fear into opposing quarterbacks that he had to pretend to slip in order to get the ball thrown to his side of the field. Still, Cordova would hear the old-timers bark from the stands, "Tyrann don't have nothing on his daddy."

Late in high school Tyrann and his friends formed a crew called Era Nation, made up of a dozen self-described athletes, rappers and songwriters. Era Nation remained part of Mathieu's life after he moved to LSU, and he stayed tight with the group even as he became nationally famous. Mathieu felt so strongly about Era Nation that Era was part of the handle on his Twitter account (@TM7_Era), which he recently shut down.

Over the last year Mathieu has appeared with his Era Nation buddies in multiple videos online that show them at clubs partying. In another video Mathieu wears a shirt that says, HERE'S TO FEELIN' GOOD ALL THE TIME. One Era Nation member who appears in many of the videos with Mathieu, Samuel Brooks, a rapper who goes by the name of Yung Soop, told SI about Mathieu's marijuana use: "It was a recreational thing. I don't believe he's addicted." Brooks, who was arrested in December 2010 for battery against his mother and later pleaded guilty to a charge of criminal damage, has also tweeted about producing Honey Badger T-shirts. Cordova says that Era Nation has been using Mathieu's celebrity to advance its own agenda. "When Tyrann started doing well, Brooks went around telling people, 'I don't have to do nothing now,' " Cordova says. " 'Tyrann's going to put me on when he goes to the league.' "

But what's good for Era Nation may not be helping Mathieu. Several of the Era Nation videos promote events at a Baton Rouge club called The Palace. One in particular encourages viewers to attend an Era Nation party at the club on March 10, 2012. Mathieu appears in the video, and an event promoter says "the whole LSU football team" will be there. A flyer for the party has two photographs of Mathieu in his LSU jersey and describes the event as an "Era Nation Album Release Party For Tyrann Mathieu." It also features photographs of former LSU standout Mo Claiborne and current LSU sophomore defensive tackle Anthony Johnson, who are listed as the party's hosts. Johnson denied any involvement; Clairborne says he was aware of the party but did not attend.

In another video Mathieu is on stage at The Palace in front of a large crowd, using a microphone to talk about the club's chicken wings and fries. Somebody closely affiliated with the club told SI that Mathieu received access to the club's VIP area. "Every time he came, we let all the football players, like his teammates, in for free," said the person. He added that Mathieu knew his photo would be used on the promotional flyer for the March 10 party. He identified Johnson and other LSU football players as visitors who received special treatment. Johnson declined to comment about receiving any benefits.

Brooks told SI that Era Nation received access to the club's VIP area. "We always were going to have an area for us," he says.

Mathieu is also featured on a flyer for a Jan. 14, 2012, party at Club H2O in New Orleans. The flyers and videos may be a violation of NCAA rule 12.5.2.1, which says that anyone who "accepts any remuneration or permits the use of his or her name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind" is ineligible. A veteran compliance officer with no direct knowledge of Mathieu's case says that any penalties would depend on how commercial the videos were, whether Mathieu knew what they were being used for and if he received any illicit benefits, which would violate a separate NCAA rule. "If this guy is in the video in an attempt to draw people to the place," says the officer, "that's not permissible." LSU says the school, including coach Les Miles, is unaware of players using their images to promote events or receiving extra benefits.

*****

Mathieu's father, Darrin Hayes, is serving a life sentence for murder, but avidly follows his son's career from prison.
Mathieu's father, Darrin Hayes, is serving a life sentence for murder, but avidly follows his son's career from prison.
Courtesy of Darrin Hayes

Former NBA player John Lucas has counseled young athletes with drug problems, mental issues and even financial difficulties. Two days after Mathieu got thrown off the LSU team, he was with Lucas in Houston to start rehab. (Lucas had spent a few days with Mathieu earlier in the summer but declines to specify why.) Lucas's first request for the Honey Badger: Cut the trademark highlights out of his hair, or "that blond crap," as Lucas called it. Mathieu agreed and has followed all orders since.

Lucas would not call Mathieu a marijuana addict, but he says he treated Mathieu as if he were an addict, putting him in an inpatient recovery facility where the other 20-plus patients were addicted to Oxycontin and "mind-altering chemicals." At the sparsely furnished six-house facility, Mathieu slept in a cramped room on a twin bed for two weeks. Lucas laughs at the memory of how much Mathieu hated it, but he felt that Mathieu needed to see how bad it can get. "Just because you're at the Four Seasons doesn't mean you're a better drug addict than the guy at the Motel 6," Lucas says.

After inpatient rehab Mathieu stayed for two more weeks of counseling, and Tyrone and Sheila spent two weekends on-site to participate. Lucas declined to comment on the family dynamics, citing confidentiality, but he conceded there were "big issues."

When asked about those issues, Tyrone said, "It's more of a crisis for us to get our child back on track than sit and tell a story."

There may be more complications in store for Tyrann. According to several family members, he is expected to become the father of a boy in January. "I don't know what triggers life may bring," says Lucas, when discussing the complexities of Mathieu's future. "This isn't about smoking weed, this is about what life shoots you and how you handle it without medicating your failures or medicating your success."

Miles has seen players struggle to distance themselves from childhood friends. "It's a very difficult thing to prioritize success, education and football above your family and friends. The ability to say, 'No, I can't be with you now,' and what they want to say is, 'Now wait a minute, I grew up with you. This is who I am. This is who we are.' That evolution is a very tough one."

Those split alliances are clear to Mathieu's family as well. "You don't know if you're supposed to be Tyrann that we know or Tyrann that LSU knows," Darrineka says. "You're stuck in the middle, like you don't know who you are."

Regarding Era Nation, Cordova puts it more succinctly: "Unless you are willing to cut those people off, you're going to be back in the same situation."

For Mathieu, there's a lot riding on his ability to sort out his life. Multiple NFL executives say he could be drafted in the third round if he comes out after this season. His stock could rise if he returns to LSU, but it could drop if he fails to live up to his sophomore year. As of September, Miles perpetuated the feeling around LSU that Mathieu would return. "If he stays the course, I like his chances of being. ... " He searched for the words. "Being back?" someone offered. Miles shook his head no. "That's not the point. The point is being better."

THAMEL: LUCAS DETAILS MATHIEU'S DRUG REHAB
PHOTO GALLERY: THE HONEY BADGER IN ACTION

Once the semester ends, Mathieu is scheduled to spend a month with Lucas in Houston. Lucas reports that Mathieu is doing well in his four classes and that he texted Lucas a photograph of A's he received on two recent assignments. But it's too early to declare victory. "It's not crazy for him now," says Lucas. "It will get crazy when he gets back to being the Honey Badger."

Cornbread, the man who took the wrong path, is confident the things his son has seen will help him take the right one. After his first visit to see Hayes in prison, an eight-year-old Tyrann wrote to his dad, "The only reason I didn't smile [is] because I just don't like to smile. But I still love you no matter what. I would love to visit you again."

Twelve years later Hayes watches his son from prison, getting updates from newspapers and relatives. "Tell Tyrann I said life is serious and we must be thankful and careful," Cornbread wrote to SI, "cause one misstep can cause us years of regret, grief and sorrow."

This story appears in the October 22, 2012 issue of Sports Illustrated. Buy the digital version of the magazine here.

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