| Who to Call |
Please contact our national digital sales director |
|
Rob Kligman
National Sales, Director
SI.com
212.522.3291
212.522.0390 (fax)
|
For a complete list of our sales staff and to download our specs please check out our media kit |
|
| CNN Web Sites |
| To reach the widest audiences with your campaign message there are advertising opportunities that stretch across the CNN Websites, including CNN.com, CNNMoney.com and SI.com. |
|
Technical Specs
In an effort to maximize the impact of our advertiser's campaigns, we support and encourage a wide range of online advertising media types. We support media types that have proven their effectiveness and stability in a high volume, high profile marketplace.
For sales and pricing information, please contact Ad Sales.
| Implementation Guidelines: |
| All creative, spec and ad operations inquiries should be sent to: siadops@timeinc.com. |
| 3-5 business days for standard .gif/.jpeg or rich media ads, 5-7 business days for videos or expandable, floating and transitional ads (online) |
|
| Advertising Specs |
| Ad Size |
GIF/JPEG File Size |
FLASH File Size |
Maximum Timing |
| 160x600 |
30k |
40k |
15 Seconds |
| 728x90 |
30k |
40k |
15 Seconds |
| 300x250 |
30k |
40k |
15 Seconds |
| 300x600 |
40k |
50k |
15 Seconds |
| 978x90 |
40k |
50k |
15 Seconds |
| Looping restrictions - 3 loops. Final, resting frame must include advertising message. Ads may not employ rapid "strobbing" animation. |
| Logo Sponsorship: Placement is only on scoreboards, photo galleries and writers pages. |
| Sound: User initiated with visible mute button. |
|
| Expandable Ads |
| Ad Size |
Expandable Size |
File Type |
Maximum Timing |
| 160x600 |
535x600 |
FLASH |
15 seconds |
| 728x90 |
728x390 |
FLASH |
15 seconds |
| 978x90 |
978 up to 450 |
FLASH, GIF, JPEG |
7 seconds |
| 300x250 |
550x250 (Left) OR 300x500 (Up) |
FLASH |
15 seconds |
| Initial Load Size |
40k |
| Additional Load |
Up to 3 additional loads of up to 50k each may be initiated after user moves cursor or clicks on ad |
| Frequency Cap |
1x every 4 hours |
| Close |
Prominent/easily identifiable close button |
| Sound |
User initiated only with prominent/easily identifiable mute button |
| Restrictions |
No expandable ads on scoreboards or gameflash pages |
| Roll Over |
Expansion Only 25% of overall banner can be 'hot' and banner must say 'roll over to expand' |
|
| Floating and Transitional Ads |
The following specs apply to: Floating ads: Ads that move, "float," in an invisible layer on top of the page Transitional ads: Full page ads that appear over the page upon site entry or between pages during user navigation |
| Art Sizes |
HTML pages: 500X500; 550X480 Transitional: Full Page |
| File Size |
50k non polite/100k polite |
| Max Floating Time |
15 seconds |
| Close |
Visible close button |
| Sound |
Host initiated only with a visible mute button |
|
| Video |
| Video Size |
662x373 |
| Length |
15 second spots ONLY |
| File Type |
Windows Media Player |
| File Size |
1.2 MBs |
| Video Initiation |
Automatic (appears before video content feed) |
| Audio |
Automatic |
| Tracking |
Impressions Pings for Video Ad only N/A available on OP |
| Frame Rate |
15 frames per second minimum |
| Clickability |
Video Ad is not clickable |
| Accepted Video Assets |
Beta SP, DVD or un-compressed digitized .avi or QT file |
|
|
For full site specs, please check out our media kit
.
