How to Advertise with SI.com

Who to Call

Please contact our sales offices below
Patrick Albano National Sales, Director SI.com 212.522.3291 212.522.4832 (fax) patrick_albano@timeinc.com	Joe Didato East Coast Account Manager SI.com 212.522.2526 212.522.4832 (fax) joe_didato@timeinc.com
Michael Stillman West Coast Franchise Sales Manager SI.com 310-268-7495 310-268-7308 (fax) michael_stillman@timeinc.com	Molly Norberg West Coast Account Manager SI.com 310 268 7353 310-268-7308 (fax) Molly_norberg@timeinc.com
Andrew Derr Midwest Franchise Sales Manager SI.com 312-321-7820 312-321-7933 andrew_derr@timeinc.com	Jeffrey Kelosky Detroit Account Director SI.com 248-988-7795 jeffrey_kelosky@timeinc.com

CNN Web Sites

To reach the widest audiences with your campaign message there are advertising opportunities that stretch across the CNN Websites, including CNN.com, CNNMoney.com and SI.com.

Technical Specs

In an effort to maximize the impact of our advertiser's campaigns, we support and encourage a wide range of online advertising media types. We support media types that have proven their effectiveness and stability in a high volume, high profile marketplace.

For sales and pricing information, please contact Ad Sales.

Implementation Guidelines:

All creatives and Ad operations inquiries should be sent to: siadops@timeinc.com

3-5 business days for standard .gif/.jpeg or rich media ads, 5-7 business days for videos or expandable, floating and transitional ads (online)

Advertising Specs

Ad Size	GIF/JPEG File Size	FLASH File Size	Maximum Timing
160x600	30k	30k	15 Seconds
728x90	30k	30k	15 Seconds
300x250	30k	30k	15 Seconds
180x150	20k	20k	15 Seconds
300x600	30k	30k	15 Seconds
Looping restrictions - 3 loops. Final, resting frame must include advertising message. Ads may not employ rapid "strobbing" animation.
Logo Sponsorship: Placement scoreboards and columnists only. No Sound
Sound: User initiated with visible mute button.

Expandable Banners

Art Size	728x90
	160x600
Overall Dimensions	728x390
	745x600
Info "Hat"*	728x18, NA
Expanded Stage	728x282
	585x600
Initial Load Size	20k
Max Expanded File Size	100k
Frequency Cap	1x every 4 hours
Close	Prominent/easily identifiable close button
Sound	User initiated only with prominent/easily identifiable mute button
Restrictions	728x90: Homepage and section fronts only
	160x600: Story pages ONLY
Roll Over Expansion	only 25% of overall banner can be 'hot' and banner must say 'roll over to expand'

* Hat includes "about this ad" and prominent close button

Floating and Transitional Ads

The following specs apply to: Floating ads: Ads that move, "float," in an invisible layer on top of the page Transitional ads: Full page ads that appear over the page upon site entry or between pages during user navigation
Art Sizes	HTML pages: 500X500; 550X480 Transitional: Full Page
File Size	50k non polite/100k polite
Max Floating Time	15 seconds
Close	Visible close button
Sound	Host initiated only with a visible mute button
Reminders
Max Pixel Size	120x200
Max Stay	30 seconds
Close	Mandatory close button top right
Functionality	Reminder may not cover core page navigation, editorial or other ads
Frequency Cap	1x every 4 hours

Video

Video Size	320x240
Length	15 second spots ONLY
File Type	Windows Media Player
File Size	1.2 MBs
Video Initiation	Automatic (appears before video content feed)
Audio	Automatic
Tracking	Impressions Pings for Video Ad only N/A available on OP
Frame Rate	15 frames per second minimum
Clickability	Video Ad is not clickable
Accepted Video Assets	Beta SP, DVD or un-compressed digitized .avi or QT file

Looping restrictions - Plays entirely once and goes directly into video content. Video ad replay not available.

Wireless

Logo Type	Logo Size	Text	Jump Page
WAP Logo with Text	96x16 pixels	12-16 character call to action	6 lines of text appear before user scrolls, 32 characters per line (including spaces)
WAP Logo without Text	96x30 pixels
File Type: .jpg, .gif, or .png
File Size: 800 bytes file size, 16 bit color

Expandable Ads

Ad Size	Expandable Size	File Type	Maximum Timing
160x600	535x600	FLASH	15 seconds
728x90	728x390	FLASH	15 seconds
1000x50	1000x200	FLASH, GIF, JPEG	7 seconds
300x250	550x250 (Left) OR 300x500 (Up)	FLASH	15 seconds
Initial Load Size		40k
Additional Load		Up to 3 additional loads of up to 50k each may be initiated after user moves cursor or clicks on ad
Frequency Cap		1x every 4 hours
Close		Prominent/easily identifiable close button
Sound		User initiated only with prominent/easily identifiable mute button
Restrictions		728x90: Homepage and section fronts only
		160x600: Story pages ONLY
Roll Over Expansion		Only 25% of overall banner can be 'hot' and banner must say 'roll over to expand'