Sports Illustrated Sales and Marketing Information

MRI National Spring 2007 Fact Sheet
TOTAL ADULTS
	U.S. Pop. (000)	Audience (000)	Composition (%)	Coverage (%)	Index
TOTAL	219,581	20,037	100%	9.1%	100
AGE
18-24	28,104	4,022	20.1%	14.3%	157
25-34	39,575	4,445	22.2%	11.2%	123
18-34	67,678	8,467	42.3%	12.5%	137
35-49	65,904	6,212	31.0%	9.4%	103
18-49	133,583	14,679	73.3%	11.0%	120
25-54	125,555	12,472	62.2%	9.9%	109
MEDIAN AGE	44.7	39.0
HOUSEHOLD INCOME
$100,000+	45,502	5,381	26.9%	11.8%	130
$75,000+	74,373	8,556	42.7%	11.5%	126
$60,000+	99,060	10,857	54.2%	11.0%	120
$50,000+	118,083	12,602	62.9%	10.7%	117
MEDIAN INCOME	$54,359	$65,464
EDUCATION
Graduated College+	55,566	5,484	27.4%	9.9%	108
Attended/Graduated College+	115,682	11,530	57.5%	10.0%	109
High School Graduate+	185,380	18,267	91.2%	9.9%	108
OCCUPATION
Professional/Managers	50,734	5,041	25.2%	9.9%	109
Management Business & Financial Operations	21,186	2,460	12.3%	11.6%	127
Professional Related Occupations	29,548	2,581	12.9%	8.7%	96
Sales/Office Occupations	34,875	3,647	18.2%	10.5%	115
READER-PER-COPY		6.09
TOTAL MEN
	U.S. Pop. (000)	Audience (000)	Composition (%)	Coverage (%)	Index
TOTAL	105,828	15,833	100%	15.0%	100
AGE
18-24	14,116	3,334	21.1%	23.6%	158
25-34	19,790	3,788	23.9%	19.1%	128
18-34	33,905	7,122	45.0%	21.0%	140
35-49	32,462	4,735	29.9%	14.6%	97
18-49	66,367	11,857	74.9%	17.9%	119
25-54	62,034	9,893	62.5%	15.9%	107
MEDIAN AGE	43.8	37.5
HOUSEHOLD INCOME
$100,000+	23,530	4,309	27.2%	18.3%	122
$75,000+	38,430	6,815	43.0%	17.7%	119
$60,000+	50,893	8,619	54.4%	16.9%	113
$50,000+	60,419	10,116	63.9%	16.7%	112
MEDIAN INCOME	$57,878	$65,842
EDUCATION
Graduated College+	27,547	4,303	27.2%	15.6%	104
Attended/Graduated College+	54,763	9,046	57.1%	16.5%	110
High School Graduate+	88,656	14,487	91.5%	16.3%	109
OCCUPATION
Professional/Managers	24,940	3,969	25.1%	15.9%	106
Management Business & Financial Operations	12,315	2,111	13.3%	17.1%	115
Professional Related Occupations	12,625	1,858	11.7%	14.7%	98
Sales/Office Occupations	12,911	2,690	17.0%	20.8%	139
READER-PER-COPY		4.81

MRI Select Spring 2007 Fact Sheet
TOTAL ADULTS
	U.S. Pop. (000)	Audience (000)	Composition (%)	Coverage (%)	Index
TOTAL	219,581	7,308	100%	3.3%	100
AGE
18-24	28,104	1,515	20.7%	5.4%	162
25-34	39,575	1,432	19.6%	3.6%	109
18-34	67,678	2,947	40.3%	4.4%	131
35-49	65,904	2,421	33.1%	3.7%	110
18-49	133,583	5,368	73.5%	4.0%	121
25-54	125,555	4,592	62.8%	3.7%	110
MEDIAN AGE	44.7	39.8
HOUSEHOLD INCOME
$100,000+	45,502	3,542	48.5%	7.8%	234
$75,000+	74,373	4,167	57.0%	5.6%	168
$60,000+	99,060	4,796	65.6%	4.8%	145
$50,000+	118,083	5,274	72.2%	4.5%	134
MEDIAN INCOME	$54,359	$95,507
EDUCATION
Graduated College+	55,566	2,380	32.6%	4.3%	129
Attended/Graduated College+	115,682	4,594	62.9%	4.0%	119
High School Graduate+	185,380	6,752	92.4%	3.6%	109
OCCUPATION
Professional/Managers	50,734	2,191	30.0%	4.3%	130
Management Business & Financial Operations	21,186	1,133	15.5%	5.3%	161
Professional Related Occupations	29,548	1,058	14.5%	3.6%	108
Sales/Office Occupations	34,875	1,463	20.0%	4.2%	126
TOTAL MEN
	U.S. Pop. (000)	Audience (000)	Composition (%)	Coverage (%)	Index
TOTAL	105,828	5,798	100%	5.5%	100
AGE
18-24	14,116	1,270	21.9%	9.0%	164
25-34	19,790	1,208	20.8%	6.1%	111
18-34	33,905	2,478	42.7%	7.3%	133
35-49	32,462	1,849	31.9%	5.7%	104
18-49	66,367	4,327	74.6%	6.5%	119
25-54	62,034	3,633	62.7%	5.9%	107
MEDIAN AGE	43.8	38.4
HOUSEHOLD INCOME
$100,000+	23,530	2,837	48.9%	12.1%	220
$75,000+	38,430	3,330	57.4%	8.7%	158
$60,000+	50,893	3,824	66.0%	7.5%	137
$50,000+	60,419	4,234	73.0%	7.0%	128
MEDIAN INCOME	$57,878	$96,867
EDUCATION
Graduated College+	27,547	1,906	32.9%	6.9%	126
Attended/Graduated College+	54,763	3,606	62.2%	6.6%	120
High School Graduate+	88,656	5,367	92.6%	6.1%	110
OCCUPATION
Professional/Managers	24,940	1,764	30.4%	7.1%	129
Management Business & Financial Operations	12,315	977	16.9%	7.9%	145
Professional Related Occupations	12,625	787	13.6%	6.2%	114
Sales/Office Occupations	12,911	1,086	18.7%	8.4%	154