MRI National Fall 2005 Male Base Fact Sheet

	MRI Fall '05	MRI Spr '05	Change
MEDIAN AGE	39.2	39.6	-0.4
MEDIAN HHI	$64,484	$62,383	$2,101
MEDIAN IEI	$42,433	$40,498	$1,935

	Audience			Composition		Index
	MRI Fall '05 (000)	MRI Spr '05 (000)	% Chg	MRI Fall '05 (%)	MRI Spr '05 (%)	MRI Fall '05	MRI Spr '05

MEN	16,171	16,338	-1.0%	100.0	100.0	100	100
Age
AGE 18-24	3,403	3,235	5.2%	21.0	19.8	154	146
AGE 25-34	3,338	3,479	-4.1%	20.6	21.3	109	112
AGE 35-54	6,575	6,759	-2.7%	40.7	41.4	101	103
AGE 55-64	1,530	1,664	-8.1%	9.5	10.2	72	79
AGE 65+	1,325	1,200	10.4%	8.2	7.3	57	52
AGE 18-34	6,741	6,715	0.4%	41.7	41.1	128	126
AGE 35-49	5,226	5,157	1.3%	32.3	31.6	104	101
AGE 50+	4,204	4,467	-5.9%	26.0	27.3	71	76
AGE 25-49	8,563	8,636	-0.8%	53.0	52.9	106	105
AGE 25-54	9,913	10,239	-3.2%	61.3	62.7	104	106
Education
GRAD COLL+	4,610	4,697	-1.9%	28.5	28.7	108	110
ATT/GRAD COLL+	9,661	10,165	-5.0%	59.7	62.2	114	120
Occupation
EMPLOYED	12,597	12,729	-1.0%	77.9	77.9	109	109
PROFESSIONAL	1,805	1,961	-8.0%	11.2	12.0	92	99
MGMT/BUSINESS/FIN.	1,999	1,952	2.4%	12.4	11.9	111	107
PROF/MGRL	3,804	3,913	-2.8%	23.5	24.0	101	103
NOT EMPLOYED	3,573	3,610	-1.0%	22.1	22.1	78	78
Household Characteristics
HHI $100,000+	4,145	3,942	5.1%	25.6	24.1	124	122
HHI $75,000+	6,797	6,634	2.5%	42.0	40.6	122	120
HHI $60,000+	8,635	8,459	2.1%	53.4	51.8	115	113
HHI $50,000+	10,423	10,093	3.3%	64.5	61.8	116	113
HHI <$50,000	5,748	6,246	-8.0%	35.5	38.2	80	85

ANY CHILDREN	7,177	7,219	-0.6%	44.4	44.2	113	113
OWN HOME	10,824	10,975	-1.4%	66.9	67.2	95	95

WHITE ONLY	11,837	12,098	-2.2%	73.2	74.0	95	96
AFRICAN AMERICAN ONLY	2,282	2,365	-3.5%	14.1	14.5	138	140
OTHER RACE	2,051	1,875	9.4%	12.7	11.5	99	93
HISPANIC	2,162	2,029	6.6%	13.4	12.4	101	94