MRI National Spring 2005 Male Base Fact Sheet

	MRI Spring '05	MRI Fall '04	Change
MEDIAN AGE	39.6	37.7	1.9
MEDIAN HHI	$62,383	$62,476	-$93
MEDIAN IEI	$40,498	$39,107	$1,391

	Audience			Composition		Index
	MRI Spring '05 (000)	MRI Fall '04 (000)	% Chg	MRI Spring '05 (%)	MRI Fall '04 (%)	MRI Spring '05	MRI Fall '04

MEN	16,338	16,016	2.0%	100.0	100.0	100	100
Age
AGE 18-24	3,235	3,256	-0.6%	19.8	20.3	146	150
AGE 25-34	3,479	3,836	-9.3%	21.3	24.0	112	125
AGE 35-54	6,759	6,444	4.9%	41.4	40.2	103	100
AGE 55-64	1,664	1,469	13.3%	10.2	9.2	79	71
AGE 65+	1,200	1,010	18.8%	7.3	6.3	52	44
AGE 18-34	6,715	7,093	-5.3%	41.1	44.3	126	136
AGE 35-49	5,157	4,951	4.2%	31.6	30.9	101	98
AGE 50+	4,467	3,973	12.4%	27.3	24.8	76	69
AGE 25-49	8,636	8,787	-1.7%	52.9	54.9	105	109
AGE 25-54	10,239	10,280	-0.4%	62.7	64.2	106	108
Education
GRAD COLL+	4,697	4,646	1.1%	28.8	29.0	110	112
ATT/GRAD COLL+	10,165	9,655	5.3%	62.2	60.3	120	116
Occupation
EMPLOYED	12,729	12,540	1.5%	77.9	78.3	109	109
PROFESSIONAL	1,961	1,994	-1.7%	12.0	12.5	99	107
MGMT/BUSINESS/FIN.	1,952	2,012	-3.0%	12.0	12.6	107	108
PROF/MGRL	3,913	4,007	-2.3%	24.0	25.0	103	108
NOT EMPLOYED	3,610	3,476	3.9%	22.1	21.7	78	76
Household Characteristics
HHI $100,000+	3,942	3,675	7.3%	24.1	23.0	122	121
HHI $75,000+	6,634	6,340	4.6%	40.6	39.6	120	120
HHI $60,000+	8,459	8,338	1.5%	51.8	52.1	113	116
HHI $50,000+	10,093	9,915	1.8%	61.8	61.9	113	114
HHI<$50,000	6,246	6,102	2.4%	38.2	38.1	85	84

ANY CHILDREN	7,219	7,266	-0.6%	44.2	45.4	113	116
OWN HOME	10,975	10,974	0.0%	67.2	68.5	95	96

WHITE ONLY	12,099	11,384	6.3%	74.1	71.1	96	92
AFRICAN AMERICAN ONLY	2,365	2,480	-4.6%	14.5	15.5	140	149
OTHER RACE	1,875	2,153	-12.9%	11.5	13.4	93	113
HISPANIC	2,029	2,268	-10.5%	12.4	14.2	94	108