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MRI National Spring 2006 Fact Sheet

  MRI
SPR '06
(000)
MRI
FALL '05
(000)
Change        
MEDIAN AGE 38.5 39.8 -1.3        
MEDIAN HHI $63,643 $65,308 -$1,665        
MEDIAN IEI $40,461.00 $39,631 $830.00        
 
  AUDIENCE COMPOSITION INDEX
  MRI
SPR '06
(000)
MRI
FALL '05
(000)
% CHG MRI
SPR '06
(%)
MRI
FALL '05
(%)
MRI
SPR '06
MRI
FALL '05
 
ADULTS 21,206 20,928 1.3% 100.0 100.0 100 100
MEN 16,333 16,171 1.0% 77.0 77.3 160 160
WOMEN 4,873 4,757 2.4% 23.0 22.7 44 44
Age
AGE 18-24 4,567 4,409 3.6% 21.5 21.1 167 163
AGE 25-34 4,440 4,022 10.4% 20.9 19.2 115 105
AGE 35-54 8,661 8,908 -2.8% 40.8 42.6 104 108
AGE 55-64 2,053 1,943 5.70% 9.7 9.3 72 70
AGE 65+ 1,486 1,645 -9.70% 7.0 7.9 43 49
AGE 18-34 9,007 8,431 6.8% 42.5 40.3 137 129
AGE 35-49 6,906 7,180 -3.8% 32.6 34.3 107 113
AGE 50+ 5,294 5,316 -0.40% 25.4 25.4 65 66
AGE 25-49 11,345 11,202 1.3% 53.5 53.5 110 110
AGE 25-54 13,101 12,930 1.3% 61.8 61.8 107 107
Education
GRAD COLL+ 4,333 6,155 -29.6% 20.4 29.4 121 117
ATT/GRAD COLL+ 13,220 12,829 3.0% 62.3 61.3 119 117
Occupation
EMPLOYED 15,861 15,954 -0.60% 74.8 76.2 116 119
PROFESSIONAL 2,896 2,717 6.6% 13.7 13.0 103 98
MGMT/BUSINESS/FIN. 2,485 2,351 5.7% 11.7 11.2 123 120
PROF/MGRL 5,381 5,068 6.2% 25.4 24.2 111 107
NOT EMPLOYED 5,345 4,974 7.50% 25.2 23.8 71 66
Household Characteristics
HHI $100,000+ 5,642 5,674 -0.6% 26.6 27.1 136 142
HHI $75,000+ 8,694 8,931 -2.7% 41.0 42.7 126 132
HHI $60,000+ 11,215 11,304 -0.8% 52.9 54.0 121 125
HHI $50,000+ 13,231 13,421 -1.4% 62.4 64.1 119 123
HHI <$50,000 7,976 7,507 6.30% 37.6 35.9 79 75
 
ANY CHILDREN 10,047 9,917 1.30% 47.4 47.4 115 114
OWN HOME 14,048 14,354 -2.40% 70.7 68.6 92 97
 
WHITE ONLY 14,995 15,363 -2.40% 70.7 73.4 92 96
AFRICAN AMERICAN ONLY 3,382 3,074 10.00% 15.9 14.7 143 132
OTHER RACE 2,829 2,491 13.6 13.3 11.9 108 97
HISPANIC 2,858 2,467 15.9 13.5 11.8 107 95