MRI National Spring 2006 Male Base Fact Sheet

	MRI Spr '06	MRI Fall '05	Change
MEDIAN AGE	37.8	39.2	-1.4
MEDIAN HHI	$63,605	$64,484	-$879
MEDIAN IEI	$43,433	$42,433	$1,000

	Audience			Composition		Index
	MRI Spr '06 (000)	MRI Fall '05 (000)	% Chg	MRI Spr '06 (%)	MRI Fall '05 (%)	MRI Spr '06	MRI Fall '05

MEN	16,333	16,171	1.0%	100	100	100	100
Age
AGE 18-24	3,704	3,403	8.8%	22.7	21.0	168	154
AGE 25-34	3,535	3,338	5.9%	21.6	20.6	115	109
AGE 35-54	6,322	6,575	-3.8%	38.7	40.7	97	101
AGE 55-64	1,599	1,530	4.51%	9.8	9.5	74	72
AGE 65+	1,173	1,325	-11.47%	7.2	8.2	50	57
AGE 18-34	7,239	6,741	7.4%	44.3	41.7	137	128
AGE 35-49	5,063	5,226	-3.1%	31.0	32.3	100	104
AGE 50+	4,031	4,204	-4.11%	31	26.0	100	71
AGE 25-49	8,598	8,563	0.4%	52.6	53.0	106	106
AGE 25-54	9,857	9,913	-0.56%	60.4	61.3	102	104
Education
GRAD COLL+	3,301	4,610	-28.4%	20.4	28.5	117	108
ATT/GRAD COLL+	9,950	9,661	3.0%	62.3	59.7	117	114
Occupation
EMPLOYED	12,583	12,597	-11.00%	77	77.9	107	109
PROFESSIONAL	1,962	1,805	8.70%	12.0	11.2	99	92
MGMT/BUSINESS/FIN.	2,055	1,999	2.8%	12.6	12.4	110	111
PROF/MGRL	4,017	3,804	5.6%	24.6	23.5	105	101
NOT EMPLOYED	3,749	3,573	4.93%	23	22.1	82	78
Household Characteristics
HHI $100,000+	4,337	4,145	4.6%	26.6	25.6	127	124
HHI $75,000+	6,705	6,797	-1.4%	41.1	42.0	117	122
HHI $60,000+	8,629	8,635	-0.1%	52.8	53.4	113	115
HHI $50,000+	10,248	10,423	-1.7%	62.7	64.5	112	116
HHI <$50,000	6,085	5,748	4.93%	23	35.5	82	80

ANY CHILDREN	7,406	7,177	3.20%	45.3	44.4	118	113
OWN HOME	10,652	10,824	-1.60%	65.2	66.9	93	95

WHITE ONLY	11,487	11,837	-3.00%	70.3	73.2	92	95
AFRICAN AMERICAN ONLY	2,508	2,282	9.90%	15.4	14.1	148	138
OTHER RACE	2,337	2,051	13.90%	14.3	12.7	108	99
HISPANIC	2,355	2,162	8.90%	14.4	13.4	108	101