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Range finders finding eager
buyers along pro golf circuit
Last updated April 9, 1996 at 10 PM
By Ward Clayton
Sports Editor
The Augusta Chronicle
Cayce Kerr's heart jumped into his throat Tuesday afternoon as
he stood on the 17th tee at the Augusta National Golf Club.
Mark McCumber, left, helps Buddy Alexander, an honorary non-competing invitee, look through
a range finder to measure the distance on the 4th hole.
By Blake Madden/Augusta Chronicle
Kerr, the caddy for Fuzzy Zoeller, was preparing to measure how far Ike's Tree stands
from the tee on the par-4 hole when he discovered a missing item. Earlier, while waiting on
the 15th tee, Kerr and a young lady in the gallery exchanged glances, and he waltzed right
off the tee box without his prized possession.
``Wouldn't you know one of those gallery guards had it waiting for me when I walked back
up there,'' Kerr said. ``The gods of Augusta were good to me.''
Kerr's cherished object is the newest gizmo on the PGA Tour, a yardage range finder
that
provides highly accurate measurements through the use of laser optics. It has made PGA Tour
caddies very high tech as they prepare for tournaments. The device is considered an outside
aid and isn't allowed during tournament play.
The range finder, which resembles a small video camera, is similar to a pair of
binoculars. You focus a small circle within the viewing field on an object in the distance,
usually a flag stick, water hazard or tree, press a button and in one second an LED readout
gives the precise yardage up to 1,000 yards away.
The bill is heavy - from $3,300 for the top-of-the-line Swarovski Optikcq,
manufactured
in Austria, down to $250 for a lesser model.
``If you're a butcher, your life's work is meat,'' said Kerr, who represents Swarovski
on
tour after learning about the company from a gallery member one year ago. ``If you're a pro
caddy, it's yardage.''
The clients include course architects, instructors, college coaches and players, who
give
them to their caddies.
By Kerr's count, approximately 32 players in this week's field own one, including
defending champion Ben Crenshaw, Arnold Palmer, Ernie Els, Peter Jacobsen, Davis Love III,
Sandy Lyle (the first to use one on tour), Tom Watson, Zoeller and John Daly. Daly, in fact,
owns two.
Raymond Floyd purchased one on Tuesday and Kerr had business cards from other
prominent
golf figures, including Karsten Solheim and Greg Norman, in his money clip on Tuesday.
Johnny Miller of NBC and Peter Kostis of CBS use them for golf telecasts. Kerr said he has
sold more than 80.
``Caddies can really be precise with giving yardage and checking it against the
(yardage)
book,'' said Crenshaw. ``And I think they have fun with it.
``I also use mine for working a golf course. If you've got a raw piece of property,
you
can line it up on a stake and figure out if you want to put a bunker 210 yards or 250 yards
from that point. It's really quite helpful.''
Kerr, who said Augusta National's yardage book was entirely accurate, said he can now
answer with confidence when Zoeller asks for a peculiar yardage.
``If my man is in the woods and asks how far it is from the woods to a water hazard, I
can't say, `Oh, about 170 to 190 yards,'' Kerr said. ``With this range finder, I can say
exactly how far it is. If he asks, `Are you sure?' - there's no doubt in my answer now.''
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