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Poor ratings continue for World Series

Posted: Friday October 25, 2002 7:34 PM
Updated: Friday October 25, 2002 8:42 PM

ANAHEIM, Calif. (AP) -- A blowout in Game 5 of the World Series produced another new television ratings low.

San Francisco's 16-4 victory over Anaheim on Thursday night got an 10.0 rating and 17 share on Fox, Nielsen Media Research said Friday.

The rating, the lowest ever for Game 5 and the second-lowest for any game, was down 31 percent from Game 5 last year, the New York Yankees' 3-2, 12-inning victory over Arizona, which got a 14.4/24. This year's overnight was down 24 percent from the last regional World Series, the 2000 Subway Series between the Yankees and New York Mets. The Yankees' 4-2 Series-winning victory in Game 5 that year got a 13.1/21.

This year's World Series also has drawn record lows for an opener (9.4), Game 2 (11.9), Game 3 (10.8) and Game 4 (11.8).

Before this year, the record low for any game was the 10.4 for last year's opener, which beat the 11.3 for Game 1 in 1997 between Cleveland and Florida.

Fox's five-game average of 10.8/17 is 25 percent below last year's five-game average of 14.4/24. While last year's World Series went seven games, its 15.7 rating was the third-lowest ever, ahead of only the 2000 Subway Series (12.4) and the Yankees' four-game sweep of San Diego in 1998 (14.1).

Excluding the markets of the teams involved this year and last year, the Eastern time zone was down 34 percent, from a 13.7 to a 9.0. Central decreased 18 percent (13.1 to 10.8), Mountain declined 31 percent (14.7 to 10.1) and Pacific increased 10 percent (15.1 to 16.6).

Fox even lost the night in prime time to CBS, which had a 12.6/19 to Fox's 9.7/15 from 8-11 p.m. EDT. Competition includes "Friends" on NBC, "Survivor" on CBS and "CSI: Crime Scene Investigation" -- the top-rated show this season.

"Thursday night provides incredibly tough prime-time competition from the other networks," Fox Sports president Ed Goren said. "Combine that with the prevailing regional interest we've experienced and an extremely lopsided game, and the year-to-year decline for Game 5 is not surprising."

The rating is the percentage of TV households in the United States watching a broadcast, and each national point represents 1,055,000 homes. The share is the percentage watching a program among those households with televisions on at the time.

 
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