AMES, Iowa (Ticker) -- Hollis Price had 22 of his 31 points in the second half and eclipsed the 30-point plateau for the second time in four games as No. 5 Oklahoma posted a 70-60 triumph over Big 12 Conference rival Iowa State.
Oklahoma (11-3, 1-2 Big 12) rebounded from a disappointing loss to Oklahoma State on Monday by erasing an early deficit and holding off Iowa State in the second half.
"This was a very important win for us," Oklahoma coach Kelvin Sampson said. "Anytime you compete in a tough conference you have to take care of business. ... Tonight was the first time this season that I had a really good feeling about the team."
The Sooners erased an early four-point deficit with 19-7 burst. Quannas White had three assists and three rebounds in the spurt, which was capped by a jumper by freshman Kevin Bookout that put Oklahoma ahead, 26-18, with 5:22 to go.
Price took over in the second half, making 7-of-11 shots, including 6-of-9 from 3-point range. Price had 33 points against Connecticut but a total of just 25 over his next two contests - including only six on 2-of-14 shooting against Oklahoma State.
"We knew he was, we just didn't do a good job on him," Iowa State coach Larry Eustachy said. "He's an incredible player, a difference maker."
"I wanted to be aggressive today," Price said. "I practiced hard on Sunday and the shots were just falling tonight."
Bookout finished with 16 and White had 11, five rebounds and five assists.
Jake Sullivan and freshman Adam Haluska led Iowa State (10-4, 0-3) with 13 points.
Iowa State is 0-3 in a stretch of four games against ranked opponents. They have lost those three games by an average of almost 23 points per game.
"We played hard today," Haluska said. "They're a Final Four team with a lot of experience. We're a young team and we're learning more every game."
The Cyclones were within 28-22 with 2 1/2 minutes to go in the first half when White delivered again, burying a 3-pointer. Price hit a shot from beyond the arc with 82 seconds left for a 12-point lead and took a 34-24 advantage into halftime.
Oklahoma shot 43 percent (12-of-28) from the field over the opening 20 minutes and held Iowa State to just 36 percent (9-of-25) shooting from the field.
A 3-pointer by Haluska 2:57 into the second half got Iowa State within 36-31 but Price sank a pair of 3-pointers around a basket by Bookout for a 13-point cushion.
Oklahoma pushed its lead to 56-40 with just over 10 minutes left but a 13-2 burst got Iowa State within five points with 6:48 remaining. Again, Price responded for the Sooners, burying a 3-pointer. Bookout followed with a basket to restore the lead to double digits.
The Cyclones never got closer than nine the rest of the way.
"There's nothing better than winning on the road," White said. "It shows how tough you are to win on the road, especially in front of a big crowd like today."
Iowa State shot just 40 percent (22-of-55) in the contest but made 7-of-13 3-point attempts and held a 40-34 rebounding edge.
Oklahoma shot 44 percent (25-of-57) from the field, including 11-of-24 from 3-point range.