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Low point

2000 All-Star Game nets fewest viewers ever

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Posted: Tuesday February 15, 2000 09:26 PM

  Tim Duncan, Vince Carter Not even the appeal of young stars such as Tim Duncan (left) and Vince Carter could draw viewers to a Jordan-less All-Star Game. AP

NEW YORK (AP) -- The television rating for the 2000 NBA All-Star Game was the lowest ever.

NBC's coverage of the West's 137-126 win Sunday night got a 6.9 rating and 12 share, Nielsen Media Research said Tuesday.

That was down 35 percent from the All-Star Game, two years ago, which had a 10.6 rating and 17 share. There was no All-Star Game last year, because of the owners' lockout.

The rating also was down 35 percent from the 1995 All-Star Game, the last without Michael Jordan, which got a 10.7/35. When Jordan returned, in 1996, the ratings jumped to 11.7/20, then dropped to 11.2/19 in 1997.

Previously, the low rating for an NBA All-Star Game was a 7.8, for CBS in 1979 and for NBC in 1991.

The rating is the percentage of television households in the United States tuned to a program, and each point represents 1,008,000 homes. The share is the percentage watching a broadcast among those televisions on at the time.


 
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