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All-Star Game sets hoops cable record Posted: Monday February 10, 2003 4:29 PMATLANTA (AP) -- Michael Jordan's final NBA All-Star Game generated an overnight rating of 9.7 for Turner Network Television. About 4.9 million households watched the Sunday night game, making it the largest metered market audience for a basketball game, college or pro, in cable history, according to Nielsen Media Research. It was the first time TNT has televised the game. Jordan, playing in his 14th All-Star Game, scored 20 points in the West's 155-145 double overtime victory over the East. The cable rating is the percentage of all homes with cable service, whether or not they are in use. About 82 percent of the country is wired for cable. Overnight ratings measure the 55 largest TV markets in the United States, covering nearly 70 percent of the country. |
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