By Nicki Jhabvala, SI.com
Remember when NBA players were cast in awkward yet incredibly amusing commercials during the 1998-99 lockout? Well, today’s locked-out players have stepped it up notch with their TV appearances, mainly with their shoe ads. And since we already hyped Adidas’ cool bullfighting-themed spot for Derrick Rose’s adiZero Rose 2 shoes, we had to do the same for Nike’s new Jordan Brand ads that were unveiled this week.
During Monday Night Football’s telecast, Jordan Brand debuted its new commercial with Carmelo Anthony, Chris Paul and Dwyane Wade, who are out to prove that basketball doesn’t stop just because the NBA is locked out. You know, especially when they can take on some of the top ballers in the country at the Flamingo Senior Recreation center, the NOLA Inter-Parish league and the Jewish Under-40 League:
But if that wasn’t enough, the people at Jordan Brand want to show you their neat water demonstration for Carmelo’s new M8′s. Here’s Melo. In the Hudson. Doing dunks and stuff. Pretty snazzy.