The offseason and trade deadline are good times to find players who are newly on notice — ones thrust into larger roles or facing increased pressure because of contract realities or a new roster context. Below is a look at players who fit the bill now. I’ve tried my best to de-emphasize guys entering the fourth years of their rookie contracts because they are the most obvious candidates, striving for extensions or fat new contracts in free agency. Also, I’ve already taken detailed looks at four such players — Tyreke Evans, Brandon Jennings, DeMar DeRozan and Stephen Curry – so there’s little need to repeat what has been said. In a broader sense, young players are always “on notice” to show the expected refinements that come with age. The goal here is to spotlight some cases that are more interesting, for whatever reason.
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• Rudy Gay, Memphis Grizzlies. The notion that Zach Randolph and Rudy Gay don’t mix well is a myth; Memphis played significantly better when the two were on the court together, per NBA.com. But Gay’s development as a defender, passer and pick-and-roll creator flatlined last season as he recovered from shoulder surgery, and his uneven performance against the Clippers in the playoffs was one of many small factors that added up to a seven-game loss for the Grizzlies. In a reloaded Western Conference, the Grizz have jumped over the luxury tax to see if this core, fully healthy, can emerge as a true title contender. If it can’t, the team figures to make a cost-cutting move. That won’t necessarily mean moving Gay and his rapidly increasing contract, but the 26-year-old small forward’s play will be huge determining factor in the path this franchise charts.