CHAPEL HILL, North Carolina (Ticker) -- Florida State staged another furious rally against North Carolina, but the result was yet another road conference loss.

Raymond Felton scored 15 of his 17 points in the second half to lead 19th-ranked North Carolina to a 78-71 victory over the Seminoles in an Atlantic Coast Conference rematch.

Florida State (18-9, 6-7 ACC) erased a 24-point deficit in a thrilling 90-81 overtime win over the Tar Heels on January 22.

This time, North Carolina (16-7, 6-6) held a 43-27 halftime advantage and led by as many as 18 points early in the second half.

But the Seminoles, who hit 15 3-pointers, pulled within 65-64 on a long jumper by Andrew Wilson with 4:03 remaining. Wilson finished with a career-high 24 points on 7-of-10 shooting from the arc.

However, on North Carolina's next possession, Rashad McCants grabbed a deflected pass and converted a 3-pointer. He followed with a steal and Felton converted six free throws in the final three minutes as the Tar Heels handed Florida State its 22nd consecutive conference road loss.

"I just wanted to stay aggressive in the second half after what happened to us in the first game (against Florida State)," said Felton, who also had a career-high 10 rebounds and seven assists. "They still made a run at us because they have great shooters."

Pickett was primarily responsible for Florida State's come-from-behind win in January, scoring 22 of his 30 points after halftime. The senior guard led the Seminoles again with 25 points, including five 3-pointers.

Despite being bothered by the flu, McCants led North Carolina with 21 points, including four from beyond the arc.

"He (McCants) didn't feel very good," North Carolina coach Roy Williams said. "But, I told him that some of the very best players, including Michael Jordan, focus even better under those circumstances. But he hit some big shots for us down the stretch."

North Carolina dominated the boards, outrebounding the Seminoles, 48-28. The discrepancy was 29-9 in the first half.

"That just tells you they were a lot more active on the glass than we were, especially during the beginning of the game," said Florida State coach Leonard Hamilton. "We were very fortunate to even be in the game when we were outplayed so poorly."

The Tar Heels got back to .500 in ACC play for the third time this season. They have never been above the break-even point.