MANHATTAN, Kansas (Ticker) -- Despite a late surge by Jeremiah Massey and Kansas State, Keith Langford and Wayne Simien helped third-ranked Kansas maintain its perfect record in the Big 12 Conference.
Langford scored 24 points and Simien added 23 and 13 rebounds as the Jayhawks improved to 9-0 in conference play with a 74-65 victory against the intrastate rival Wildcats.
Kansas (19-1, 9-0 Big 12) has won 29 consecutive games against Kansas State (13-7, 3-6 Big 12), including all 17 meetings at Bramlage Coliseum in Manhattan.
"We did not want to let the streak end on our watch," Langford, a senior guard, said. "We wanted to continue to lead and do what the others have done before us."
A native of Kansas, Simien understands the impact of the rivalry between the two schools as well as anyone.
"It means a lot," Simien said. "I have a lot of friends who go to Kansas State. I grew up watching K-State football. It is a rivalry game regardless of the win-loss record."
The Jayhawks were clinging to a 26-23 lead late in the first half before using a 9-2 burst over the final three-plus minutes. Langford scored five of his 11 first-half points over that stretch, including a layup with 1:33 left to take a 35-25 lead into the break.
J.R. Giddens scored Kansas' first five points and Simien added six over the first seven minutes of the second half as the Jayhawks extended their lead to a game-high 17 points, 54-37.
"The end of the first half and the first five to seven minutes of the second half, that 10 minutes was maybe the difference in the game," Kansas coach Bill Self said.
However, Kansas State would not lose its third-straight game easily, doubling up Kansas, 24-12, over the next 12 minutes.
Fred Peete hit a pair of 3-pointers and Massey scored 10 points over that stretch, including a run-capping layup with 60 seconds remaining to reduce the Wildcats's deficit to 66-61.
"We just made some shots," Kansas State coach Jim Wooldridge said. "I think that's the key when you play a team that has as many weapons as they have. We had to stay on pace with them offensively. We had a couple of droughts in there where they kept scoring and we didn't."
Langford and Simien combined for seven points in the final 1:50 and Giddens added one of his four 3-pointers to help Kansas clinch its fifth straight win.
"Down the stretch we did make some plays, especially with J.R.'s (Giddens) three late in the game," Self said. "All in all, I thought we had a pretty good effort on defense."
Giddens scored 18 points on 7-of-10 shooting as Kansas shot 53 percent (26-of-49) from the floor while limiting Kansas State to just 38 percent (21-of-55).
Massey scored 20 points and Peete added 20 and a career-high six 3-pointers for the Wildcats. Massey has scored in double figures in 11 straight games and Peete has accomplished that feat in five consecutive games.