It’s clearly a case of life imitating art. On the silver screen, Pierce Brosnan stars as James Bond, traveling the world foiling nefarious plots of traitors and terrorists. Between films, Brosnan travels the world preserving the environment and raising money for women’s health causes.

Brosnan’s devotion to women’s cancer research requires little explanation: His wife Cassandra died of ovarian cancer in 1991. She was only 39. Since then, Brosnan helped launch the annual Revlon Run/Walk for Women in 1993. The event has raised more than $20 million. And he’s currently the campaign chair of the Entertainment Industry Foundation, an umbrella group that helps fund more than 200 nonprofit organizations, including women’s health and environmental efforts.

Brosnan sees an obvious link between his passions for health and the environment. "I don’t think you can separate them," he says, "because the air we breathe and the food we eat sometimes can have disastrous effects on our beings. Having lost a wife to cancer and having very close friends battle the disease, you become informed of health issues and, consequently, the environment."

In a recent preservation effort, Brosnan worked with the Natural Resources Defense Council (NRDC) to prevent the Mexican government and Mitsubishi from constructing a massive salt plant at Baja’s Laguna San Ignacio, the last undisturbed nursery for gray whales. In 1997, he spent four days camping at the lagoon, where friendly whales come up to the sides of boats and let people touch them.

Preserving the pristine location "was close to my heart," Brosnan says. "The migration of these great creatures would have been severely hampered if they had gone ahead with the salt mine."

So Brosnan helped NRDC by appearing at press briefings, giving media interviews and encouraging a boycott of Mitsubishi products. The result: In March, after five years of campaigning by NRDC, plans for the project were abandoned.

"Pierce is very committed, and he’s like a magnet for the media," says Joel Reynolds, a senior attorney for NRDC. "He is superb with interviews and made the time for us, to travel, meet, do press conferences. More than any single person he helped achieve the result."

Brosnan also appears in international magazine advertisements for the Forest Stewardship Council, which promotes responsible forestry, and public service announcements for Planet Ark, an Australian environmental group. He feels he has a duty to help. "It’s wonderful having success as an actor, but I think it has to be balanced with giving back to the community at large or just your backyard community," he says. "It’s wonderful making movies, but some of the issues that I’ve allied myself with have given me tenfold gratification."

Another victory for 007.

 

-- Sarah Lorge


The Entertainment Industry Foundation
11132 Ventura Blvd. Suite 401 Studio City, CA
91604 1-818-760-7722
eifoundation.org

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The Entertainment Industry Foundation
11132 Ventura Blvd.
Suite 401
Studio City, CA
91604
1-818-760-7722
eifoundation.org



Pete Sampras
Peyton Manning
Daisy Fuentes
Sarah Michelle Gellar
Ann Curry
Quincy Jones
Tara Lipinski
Michael J. Fox
--2000--
Derek Jeter
Andre Agassi
Lance Armstrong
Faith Hill
Jimmy Smits
Jerry & Bobbye Sloan
George Lucas
Pierce Brosnan
--1999--
Chris Spielman
Boomer Esiason
Garth Brooks
Chris Evert
Grant Hill
Mary Tyler Moore


Tim & Tom Gullikson Foundation
PeyBack Foundation
March of Dimes
Habitat for Humanity International
Susan G. Komen Breast Cancer Foundation
The Quincy Jones Listen Up Foundation
Boys & Girls Clubs of America
Michael J. Fox Foundation for Parkinson's Research
Turn 2 Foundation
The Andre Agassi Charitable
Foundation

Lance Armstrong Foundation
Faith Hill Family Literacy Project
The National Hispanic
Foundation for the Arts

The George Lucas Educational
Foundation

The Entertainment Industry
Foundation

Stefanie Spielman Fund
for Breast Cancer Research

The Boomer Esiason Foundation
Touch 'em All Foundation
Chris Evert Charities
The Special Olympics
Juvenile Diabetes Foundation

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