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Its
clearly a case of life imitating art. On the silver screen, Pierce
Brosnan stars as James Bond, traveling the world foiling nefarious
plots of traitors and terrorists. Between films, Brosnan travels
the world preserving the environment and raising money for womens
health causes.
Brosnans
devotion to womens cancer research requires little explanation:
His wife Cassandra died of ovarian cancer in 1991. She was only
39. Since then, Brosnan helped launch the annual Revlon Run/Walk
for Women in 1993. The event has raised more than $20 million. And
hes currently the campaign chair of the Entertainment Industry
Foundation, an umbrella group that helps fund more than 200 nonprofit
organizations, including womens health and environmental efforts.
Brosnan
sees an obvious link between his passions for health and the environment.
"I dont think you can separate them," he says, "because
the air we breathe and the food we eat sometimes can have disastrous
effects on our beings. Having lost a wife to cancer and having very
close friends battle the disease, you become informed of health
issues and, consequently, the environment."
In
a recent preservation effort, Brosnan worked with the Natural Resources
Defense Council (NRDC) to prevent the Mexican government and Mitsubishi
from constructing a massive salt plant at Bajas Laguna San
Ignacio, the last undisturbed nursery for gray whales. In 1997,
he spent four days camping at the lagoon, where friendly whales
come up to the sides of boats and let people touch them.
Preserving
the pristine location "was close to my heart," Brosnan
says. "The migration of these great creatures would have been
severely hampered if they had gone ahead with the salt mine."
So
Brosnan helped NRDC by appearing at press briefings, giving media
interviews and encouraging a boycott of Mitsubishi products. The
result: In March, after five years of campaigning by NRDC, plans
for the project were abandoned.
"Pierce
is very committed, and hes like a magnet for the media,"
says Joel Reynolds, a senior attorney for NRDC. "He is superb
with interviews and made the time for us, to travel, meet, do press
conferences. More than any single person
he helped achieve the result."
Brosnan
also appears in international magazine advertisements for the Forest
Stewardship Council, which promotes responsible forestry, and public
service announcements for Planet Ark, an Australian environmental
group. He feels he has a duty to help. "Its wonderful
having success as an actor, but I think it has to be balanced with
giving back to the community at large or just your backyard community,"
he says. "Its wonderful making movies, but some of the
issues that Ive allied myself with have given me tenfold gratification."
Another
victory for 007.
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