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Good coaches play Beat the Clock

Dr. Z on Football

Paul Zimmerman has covered the NFL for Sports Illustrated since 1979. His exclusive online column appears each Friday.

Posted: Fri October 3, 1997

I know a guy who just wrote an entire book about clock management in football. He published it himself. It'll probably sell about eight copies, but I'd suggest that every NFL coach take a look at it because this is a much-neglected area of game strategy.

drz.jpg (27k) What I see every week drives me crazy. Look at Seattle vs. Kansas City last Sunday, a contest that was won by the Chiefs in overtime.

With the score tied and 35 seconds left in regulation, the Seahawks have a first down on K.C.'s 47. They run three plays and use two timeouts and get down to the 40. The clock is running; it shows 18 seconds. I'm thinking, quick hitch pass for the first down, spike the ball to stop the clock, and you've still got time for two plays to get down to field goal range. Two quick hitches, maybe one, and you've got a shot.

So what do the Seahawks do? They let the clock run down to three seconds, call a timeout and set up a 58-yard field goal, which, of course, doesn't have a chance. Huh? There was still time to move closer, but I guess coach Dennis Erickson didn't see it that way.

The next day I called the Seahawks to find out what had been written about that monumental gaffe at the end of regulation. Nada. Zip. What's the big deal? Am I nuts, or what? They had a chance to win the game.

Now let's look at Baltimore vs. San Diego. The Chargers screwed up, but because they won the game, nothing was made of it.

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Near the end of the first half, with San Diego up, 14-3, the Ravens have a fourth-and-2 on San Diego's 18. Baltimore sets up for the 35-yard field goal that will make the score 14-6. A minute is left when the field goal unit takes the field. The Chargers know they're going to get the ball back, so they've got to call timeout to give themselves a chance, right? I mean they've already picked up almost 300 yards in total offense, and another shot might produce three, even seven points.

Joe Theismann used to say, "Just give me 50 seconds and one timeout and I'll get something on the board." A guy like Dan Marino doesn't even need that much time. I once saw the chart that Al Davis keeps on how much time each play should take when you're in a hurry-up situation. Six to eight seconds for a completed pass out of bounds, 10 to 12 seconds for an inbounds completion followed by a spike. Four seconds for an incomplete pass.

The Chargers could have gotten the ball back and run five or six plays, but what did they do? Nothing. They let the clock run, and when they received the kickoff, they had time for one quarterback kneel, as the crowd, which was more hip than the coaching staff, booed mightily. I did, too.

It's aggressive coaching vs. passive coaching—the guys who are always looking to squeeze out points against the "Let's go in and regroup" mentality. When Bill Parcells talks about coaching aggressively, he means attacking the clock as well as other things. So I filed this away in my memory bank: Chargers coach Kevin Gilbride and Seahawks coach Erickson are non-aggressive clock-screwup coaches, or maybe their communication network just goes south during crunch time. Lots of others fall into this category, too.

College coaches are the worst. Once I asked Bill Walsh why so many of them butcher the clock. "Because if you ever go to a coaching clinic," he said, "all you'll hear them talking about is how to set up recruiting areas or getting alumni involved. You'll never hear them talking about trying to win a game."

Which leads us into—uh, does it really lead us into?—New England at Denver. Well, not really, but it's the biggest game on the board, so I'll give you my take on it. Two unbeatens in a Monday nighter, and you can bet that ABC was rooting hard for the Broncos last weekend.

Let's say it comes down to a battle against the clock. Who would you rather have, John Elway or Drew Bledsoe? Elway is the architect of umpteen game-winning drives. Bledsoe, in my mind, is still unproven in crunch situations. He's what I call a front-running quarterback. When things are going right, he'll eat you up. When he's up against a defense that seems to have a good read on him, as the Jets did a few weeks ago, he's very ordinary.

Both teams run the ball well, but Denver's offensive line is better. It's the best run-blocking unit in the game. Statistically, the two teams are pretty close in the offensive and defensive categories, but that's misleading because Denver has faced slightly better teams. Mile High—and the fact that the Patriots don't seem to play well there—gives the Broncos an advantage. My pick: Denver, forcing late turnovers.

The second big one on the board involves the NFL's only other unbeaten team, Tampa Bay, traveling to Cheeseville with a chance to put the Packers three games back in the division. Are the Bucs really ready for this kind of challenge? I think so. I think they're even better than we give them credit for. The Lambeau crowd will use every legal method to screw the Bucs up, but that will only serve to get their defense more psyched.

The Pack, wounded on both sides of the ball and getting some very weird performances from Brett Favre, will be better later in the season. I think Tampa Bay is getting them at just the right time. I like the Bucs in this one, but the coaching staff has to stay cool if they get behind early. They shouldn't go into catch-up mode too quickly. The Bucs can run on Green Bay if they remain patient.

Here's another upset: Washington over the Eagles in Philly. Gus Frerotte got his rhythm back against Jacksonville. The defense swarmed. If they can stand up to the heavy ground hammering Philadelphia will subject them to, the Redskins can pull this one out.

Cards to beat the Vikings in the desert heat. Why have I picked against Minnesota all year? Because I think their defense is flashy but unsound. Arizona's, on the other hand, is technically correct and getting better. Just ask Tampa Bay.

The Sunday night contest matches Chicago and New Orleans. How did TNT get so lucky? Don't like the Saints on the road, even though they hung in pretty well against the Giants. Don't like the way they're coached, and don't like Mike Ditka's mood swings. Gosh, who's he gonna yell at now? Will he or won't he wear the headset this time? Et cetera. I don't much like the Bears, either—I mean, how can you? But I'll give Chicago this one.

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