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SI FOR KIDS
Jets receiver launching breakfast cereal
Posted: Tuesday July 06, 1999 02:37 PM
Foil-lettered boxes of the honey-nut toasted oats cereal are expected to be in area stores this week. PLB plans to introduce 500,000 to 1 million boxes to start. About 1.3 million boxes of Flutie Flakes have been sold since last September.
"You look back to where I started, and the next thing you know, I have a cereal with my name on the box," Chrebet told The Record of Hackensack.
"How big a star is Wayne? Big enough to have his own cereal," said agent Art Weiss. "We viewed it as Wayne is an All-American guy and cereal in the morning is an All-American tradition."
Chrebet's cereal is being marketed by PLB Sports, a product development company that has launched Jaromir Jagr Creamy Peanut Butter for the Pittsburgh Penguin, Nolan Ryan steak sauce after the baseball great and a cereal and four types of mustard named after Denver Bronco Ed McCaffrey.
A portion of the sales will go to a foundation that raises funds for childhood neurological disease research.
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