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Jets receiver launching breakfast cereal

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Posted: Tuesday July 06, 1999 02:37 PM

A portion of the sales from Chrebet's cereal will go to a foundation for childhood neurological disease research. David Seelig/Allsport

HACKENSACK, N.J. (AP) --New York Jets receiver Wayne Chrebet has an answer for Flutie Flakes: Chrebet Crunch.

The fifth-year wide receiver from Garfield has become the latest pro athlete to market his own breakfast cereal, following the success last season of Buffalo Bills quarterback Doug Flutie.

Foil-lettered boxes of the honey-nut toasted oats cereal are expected to be in area stores this week. PLB plans to introduce 500,000 to 1 million boxes to start. About 1.3 million boxes of Flutie Flakes have been sold since last September.

"You look back to where I started, and the next thing you know, I have a cereal with my name on the box," Chrebet told The Record of Hackensack.

"How big a star is Wayne? Big enough to have his own cereal," said agent Art Weiss. "We viewed it as Wayne is an All-American guy and cereal in the morning is an All-American tradition."

Chrebet's cereal is being marketed by PLB Sports, a product development company that has launched Jaromir Jagr Creamy Peanut Butter for the Pittsburgh Penguin, Nolan Ryan steak sauce after the baseball great and a cereal and four types of mustard named after Denver Bronco Ed McCaffrey.

A portion of the sales will go to a foundation that raises funds for childhood neurological disease research.

 

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