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Stark raving mad

The game isn't Monday Night Football's only appeal

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Posted: Tuesday December 05, 2000 3:42 PM

  View the Leigh Montville Insider archive

I did some field research on Monday night. I watched Monday Night Football with some young guys in a young-guy bar.

Here is my report: The young guys hate Dennis Miller. They hate his pseudo-intellectualism. They hate his staged jokes. They hate the very idea of Dennis Miller. They do, however, love Melissa Stark.

"Look," one young guy said. "She has a coordinated outfit. See? The blue hat matches her gloves and scarf."

"Did she wear that hat last week?" another young guy asked. "I think she did."

The buzz in the room stopped whenever Melissa appeared on screen. When football resumed, the buzz resumed. The young guys said this is the same thing that happens when Jill Arrington of CBS appears. They said they love to see Jill do sideline interviews. They especially love to see her do those interviews in warm-weather cities, without an overcoat.

There was also positive mention of Bonnie Bernstein and Ann Somebody and a lot of positive mention for Jillian Whatever-her-name-is, the weather woman on the Fox pregame show. I never have seen Jillian, but apparently she wore a zebra-striped skirt a few weeks ago that was "really hot." "Hot" was a word that was mentioned quite often in my research.

I'm not sure what my conclusion is except for the fact that young men like to watch pretty women -- stop the presses -- and network executives, I guess, are not totally stupid. And that XFL thing just might have a really good chance at success.

Sports Illustrated senior writer Leigh Montville appears regularly on CNN/Sports Illustrated. The opinions expressed here are solely those of the writer.


 
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