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Sports Illustrated’s 50^th anniversary tour heads to the southern 500 in Darlington, South Carolina

Free Interactive Site Features Fun Activities and Special Events for All Ages

What: The Toyota Presents Sports Illustrated’s 50^th Anniversary Tour is a football field-size interactive site which brings Sports Illustrated to life for fans across the country. Complete with a main stage to showcase live entertainment, SI’s one-of-a-kind sports experience features activities and special events for people of all ages. The Tour will be present at the Southern 500 in Darlington, SC from Thursday, August 28 through Sunday, August 31.

The Toyota Presents Sports Illustrated’s 50^th Anniversary mobile site experiences and activities include:

Toyota Field, an enclosed theater features an original film highlighting the greatest sports moments of the past 50 years as selected by the editors of SI. The Toyota Field also features a Cyberimaging station that invites guests to get their picture on the cover of SI.

Best Buy "Best Seat in the House, " showcases the latest consumer electronic innovations for catching sporting events. Partnering with Best Buy to equip the Best Buy Best Seat in the House are Bose Corporation, Philips Electronics, Sharp Electronics and Toshiba.

Starter displays an exhibit profiling the Starter All-American Teen from each state and features baseball, basketball, football and soccer challenges.

Sports Illustrated For Kids 25-yard dash, an activity zone where kids of all ages can participate in fun relays and races.
The Tour’s footprint also highlights the past 50 years in sports through the eyes of the magazine, including some of its most memorable covers and great photography.
Live entertainment, athletic performances and other special appearances will be featured on the Tour’s main stage.

Admission to the Anniversary Tour is free.

When: Thursday, August 28: 6pm-8pm

Friday, August 29: 11am-7pm

Saturday, August 30: 11am-7pm

Sunday, August 31: 10am-5pm

Where: 1328 Harry Byrd Hwy (Across the street from Gate 6 at Collum's Parking Lot)

The Tour is a key element in SI’s 50^th Anniversary multi-media program, America’s Sports Illustrated: 50 Years, 50 States, 50 Sports, which is touching communities across the country with a yearlong nationwide celebration of sports in America. It mirrors the state-specific coverage in the magazine by visiting unique sporting events in 25 states from July 2003-July 2004. South Carolina will be featured in the September 8 issue of SI, which will hit newsstands beginning September 3.

Media Contacts: Nicole Bradley/Edelman/(212) 704-8153

Michelle Naughton/Edelman/(212) 642-7796


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