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SPORTS ILLUSTRATED FEATURES STATE OF SOUTH CAROLINA IN SEPTEMBER 8TH ISSUE AS PART OF 50TH ANNIVERSARY STATE-SPECIFIC WEEKLY SECTION

Guest Essayist: Lou Holtz Explains Why He Returned To South Carolina to Coach the Gamecocks

New York, NY, September 3, 2003 - This week's SPORTS ILLUSTRATED features sports in the state of South Carolina, as a part of the 50 state-specific sections that are being published in the magazine in conjunction with SI's yearlong 50th anniversary celebration.

Identifying the Southern 500 as an event unique to the state, the six-page feature also includes an accompanying essay by University of South Carolina head football coach Lou Holtz, who is enjoying his second coaching stint in Columbia, plus a wide range of facts, figures and photographs highlighting the most memorable moments and personalities that have shaped the Palmetto State's sports landscape.

The South Carolina edition hits newsstands beginning today Wednesday, September 3, 2003 . Newsstand copies in South Carolina feature a cover-flap identifying the special South Carolina section.

Highlights from the special section include:

  • "Palmetto and Pigskin," in which once-retired coach Lou Holtz explains why he returned to the state and the Gamecocks.

  • "Hearts Racing," in which SI scribe Mark Bechtel takes a look at the history of NASCAR's Southern 500 at Darlington, as the Raceway hosted its final Labor Day weekend race. The event has been a Darlington fixture during the holiday weekend for 53 years.

  • The Poll: South Carolinians weigh in on sports in a Harris Interactive poll that found these results:
      o Favorite major league baseball team.......Atlanta Braves (42%)
      o Favorite NFL team.......Carolina Panthers (18%)
      o State's biggest rival.......Georgia (32%)
      o State's biggest sports rivalry.......South Carolina - Clemson (89%)

  • Enemy of the State: With a 9-1 record against South Carolina and a 13-2 mark against Clemson, Florida State football coach Bobby Bowden received 16% of the vote, beating Steve Spurrier (6%) and Lou Holtz (7%) for South Carolina's biggest sports villain title. South Carolina's most hated opponents? Georgia (25%), Clemson (18%) and Florida State (10%).

  • Greatest Moment - Editor's pick. The Clemson Tigers - undefeated but still 4_ point underdogs - beat Nebraska in the 1981 Orange Bowl to win the state's only national football championship

    SI's 50th Anniversary program, America's Sports Illustrated: 50 Years, 50 States, 50 Sports, is a wide-ranging multimedia platform that is the most ambitious initiative in the history of the franchise. The grassroots effort, which begins this month and continues through July 2004, is a yearlong celebration of sports in America. It will include editorial coverage in the magazine and online, a community sports outreach campaign with YMCA of the USA and National Recreation and Park Association, as well as The Toyota Presents Sports Illustrated's 50th Anniversary Tour that is traveling to unique sports events in cities and towns throughout the country. SI's actual 50th anniversary date is August 16, 2004. Toyota is the presenting sponsor of the Tour; Starter and Best Buy are program sponsors.

    Contacts: Nicole Bradley/Edelman (212) 704-8153 Michelle Naughton/Edelman (212) 642-7796


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