SPORTS ILLUSTRATED’s 50^th ANNIVERSARY TOUR HEADS

Free Interactive Site Features Fun Activities and Special Events for All Ages

What:The Toyota Presents Sports Illustrated’s 50^th Anniversary Tour is a football field-size interactive site which brings Sports Illustrated to life for fans across the country. Complete with a main stage to showcase a variety of entertainment SI’s one-of-a-kind sports experience will feature activities and special events that define the American sports landscape.

Admission to the Anniversary Tour is free.

When: TOUR IS OPEN THE FOLLOWING DAYS AND HOURS:

Wednesday, September 17^th 3 p.m. — 9 p.m.

The Tour is a key element in SI’s 50^th Anniversary multi-media program, America’s Sports Illustrated: 50 Years, 50 States, 50 Sports,which is touching communities across the country with a yearlong nationwide celebration of sports in America. It will mirror state-specific coverage in the magazine by visiting unique sporting events in 25 states from July 2003-July 2004.

The sports experience will cover nearly a football field’s worth of real estate and will include:

• Toyota Field, an enclosed theater that will feature an original film highlighting the greatest sports moments of the past 50 years as selected by the editors of SI. Also included in Toyota Field is "Picture Yourself on the Cover," where visitors can pose against a backdrop of Toyota’s NASCAR Truck and receive a free commemorative photograph produced by Canon.
• Best Buy "Best Seat in the House, " which will showcase the latest consumer electronic innovations for catching your favorite teams.
• Starter will feature the following three elements: an exhibit profiling the Starter All-American Teen from each state; the Starter/Shaq Dunkman interactive basketball experience; and other baseball, basketball, football and soccer challenges.

***PHOTO AND VIDEO OPPORTUNITIES***