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SPORTS ILLUSTRATED FEATURES STATE OF MAINE IN SERIES OF 50 STATE-SPECIFIC WEEKLY SECTIONS

Former Black Bear Turned NHL Star Paul Kariya Explains Why He is a Mainer at Heart

New York, NY, January 28, 2004 - This week's SPORTS ILLUSTRATED highlights the sports scene in the state of Maine, marking the 28th of 50 state-specific sections to be published in the magazine as part of SI's yearlong 50th Anniversary celebration.

Identifying the National Toboggan Championships as a sporting event unique to the state, the six-page feature also includes an accompanying essay by Paul Kariya of the Colorado Avalanche, who played college hockey at the University of Maine. The section also includes a wide range of facts, figures and photographs highlighting the most memorable moments and personalities that have shaped the state's sports landscape.

The Maine edition will begin hitting newsstands today . Newsstand copies in the Vacationland will feature a cover-flap identifying the special Maine section.

Highlights from the special section include:

    • Each winter, Mainers get wild and crazy for the national Toboggan championships, writes SI senior writer Franz Lidz in " Slide Show ." Lidz gives the lowdown on how a silly idea took on a life of its own.
    • In " Puckish Spirit ," Paul Kariya of the Colorado Avalanche explains why -even though he only lived there for a year and a half - he is a Mainer at heart. "I'm not trying to flatter Mainers (they aren't big on that)," he writes. "But as I see it, the state is one of a kind."
    The Poll: Mainers weigh in on their state's sports scene in a Harris Interactive poll that found these results:
      o Favorite major league baseball team....................................Boston Red Sox (77%)
      o Favorite NFL team...................................................New England Patriots (72%)
      o Favorite NBA team............................................................Boston Celtics (61%)
      o Favorite NHL team............................................................Boston Bruins (61%)
      o State's Biggest Rival (Tie)..................Massachusetts (25%) & New Hampshire (25%)

    Enemy of the State: New York Yankees owner George Steinbrenner claims the Enemy title with 36% of the vote, marking the third time The Boss has been picked as the Enemy of the State. Steinbrenner was previously named the Enemy of Rhode Island and New Jersey and joins Steve Spurrier and Jerry Jones as a three-state winner. Roger Clemens came in second with 16% followed by Bill Parcells of the Dallas Cowboys with 8%. The Vacationland's most hated opponents? The New York Yankees (63%) , the University of New Hampshire (16%) and Boston University (5%) .
    Greatest Moment - Editor's pick: In front of 2,434 people in a converted high school hockey rink, Muhammad Ali rumbled with Sonny Liston in Lewiston, Maine, for a rematch for the heavyweight title he'd taken from Liston 15 months earlier. The 1965 match is remembered for Ali's so-called phantom punch that upended Liston and - captured by photographer Neil Leifer - went on to become one of the most memorable images in sports history.

SI's 50th Anniversary program, America's Sports Illustrated: 50 Years, 50 States, 50 Sports, is a wide-ranging multimedia platform that is the most ambitious initiative in the history of the franchise. The grassroots effort, which began in July 2003 and continues through July 2004, is a yearlong celebration of sports in America. It will include editorial coverage in the magazine and online, a community sports outreach campaign with YMCA of the USA and the National Recreation and Park Association, as well as The Toyota Presents Sports Illustrated's 50th Anniversary Tour that will travel to unique sports events and festivals in cities and towns throughout the country. SI's actual 50th anniversary date is August 16, 2004. Toyota is the presenting sponsor of the Tour; Best Buy , MassMutual Financial Group and Starter are program sponsors.

Contacts: Allison Keane, SI (212) 522-5542 -- Stephan Pechdimaldji, SI (212) 522-7644


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