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50 STATE-SPECIFIC WEEKLY SECTIONS Shoeless Joe author W.P. Kinsella Talks About the Special Place Iowa Holds in his Heart New York, NY, February 25, 2004 - This week's SPORTS ILLUSTRATED highlights the sports scene in the state of Iowa, marking the 32nd of 50 state-specific sections to be published in the magazine as part of SI's yearlong 50th Anniversary celebration. Identifying wrestling as a sport unique to the state, the six-page feature also includes an accompanying essay by W.P. Kinsella , plus a wide range of facts, figures and photographs highlighting the most memorable moments and personalities that have shaped the state's sports landscape. The Iowa edition begins hitting newsstands today, Wednesday, February 25, 2004 . Newsstand copies in Iowa will feature a cover-flap identifying the special Iowa section. Highlights from the special section include:
SI's 50th Anniversary program, America's Sports Illustrated: 50 Years, 50 States, 50 Sports, is a wide-ranging multimedia platform that is the most ambitious initiative in the history of the franchise. The grassroots effort, which began in July 2003 and continues through July 2004, is a yearlong celebration of sports in America. It will include editorial coverage in the magazine and online, a community sports outreach campaign with YMCA of the USA and the National Recreation and Park Association, as well as The Toyota Presents Sports Illustrated's 50th Anniversary Tour that will travel to unique sports events and festivals in cities and towns throughout the country. SI's actual 50th anniversary date is August 16, 2004. Toyota is the presenting sponsor of the Tour; Best Buy , MassMutual Financial Group and Starter are program sponsors. Contacts: Rick McCabe, SI (212) 522-1375&nbs Julie Sprich, Edelman (212) 522-9511
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