What: The Toyota Presents Sports Illustrated's 50th Anniversary Tour is a football field-size interactive site which brings SPORTS ILLUSTRATED to life for fans across the country. Complete with a main stage to showcase a variety of entertainment, SI's one-of-a-kind sports experience will feature activities and special events that define the American sports landscape.

DAILY EVENTS INCLUDE:

• VOLLEYBALL TOURNAMENT - 10:30AM
• SLAM DUNK CONTEST - 12:00 NOON
• WHIFFLEBALL GAME - 1:30PM
• DAILY CONCERT - 3:30PM


Plus: Visitors to the site can get their picture on the cover of SI for FREE!

Where: 9450 South Thomas Drive (Located on the beach behind the Boardwalk Hotel)
             Panama City, Fl 32401

When: March 13 - April 3, 2004, 10:30am - 4:30pm

The Tour is a key element in SI's 50th Anniversary multi-media program, which is touching communities across the country with a yearlong nationwide celebration of sports in America. It will visit unique sporting events and locations in 25 states from July 2003-July 2004.

The sports experience will cover nearly a football field's worth of real estate and will include:

• Toyota Field , an enclosed theater that will feature an original film highlighting the greatest sports moments of the past 50 years as selected by the editors of SI. Visitors to this area can get their picture on the cover of SPORTS ILLUSTRATED.
• Best Buy's "Best Seat in the House," which will showcase the latest consumer electronic innovations for catching your favorite teams.
• Starter will feature the following three elements: an exhibit profiling the Starter All-American Teen from each state; the Starter/Shaq Dunkman, an interactive basketball experience; and other baseball, basketball, football and soccer challenges.
• MassMutual Financial Group's display of Game Face: What Does A Female Athlete Look Like?, which is a part of a national photo exhibition that depicts the physical and emotional experience of competition and play.

Contact: Allison Keane/SI, 917.359.7433; Stephan Pechdimaldji/SI, 212.522.7644