What:

The Toyota Presents Sports Illustrated's 50th Anniversary Tour is a football field-size interactive site which brings SPORTS ILLUSTRATED to life for fans across the country. Complete with a main stage to showcase a variety of entertainment - SI's one-of-a-kind sports experience will feature activities and special events that define the American sports landscape.

When:

April 24 - April 30     Hours of operation: 1pm-9pm daily

Where:

The Kentucky Derby Festival 1001 South Third Street Louisville, KY 40203

The Tour is a key element in SI's 50th Anniversary multi-media program, which is touching communities across the country with a yearlong nationwide celebration of sports in America. It will visit unique sporting events and locations in 25 states from July 2003-July 2004.

The sports experience will cover nearly a football field's worth of real estate and will include:
• Toyota Field , an enclosed theater that will feature an original film highlighting the greatest sports moments of the past 50 years as selected by the editors of SI.
• Best Buy's "Best Seat in the House," which will showcase the latest consumer electronic innovations for catching your favorite teams.
• Starter will feature the following three elements: an exhibit profiling the Starter All-American Teen from each state; the Starter/Shaq Dunkman, an interactive basketball experience; and other baseball, basketball, football and soccer challenges.
• MassMutual Financial Group's display of Game Face: What Does A Female Athlete Look Like?, which is a part of a national photo exhibition that depicts the physical and emotional experience of competition and play.
• Live entertainment - including special appearances, games and prizes - will be featured on the Tour's main stage.