Community Sports Outreach

Sports Illustrated, the YMCA and its 2,500 chapters and the National Recreation and Park Association’s 6,000 member parks and recreation agencies and individuals have formed a perfect partnership to enhance the quality of sports in America’s communities by combining the resources of a for-profit organization (Sports Illustrated), a non-profit organization (YMCA) and a group from the public sector (parks and recreation).

• Consumers will be offered a unique opportunity to purchase a six-month subscription to either SI or Sports Illustrated for Kids for just $10. In return, SI will donate 100% of the subscription revenue to the subscriber’s local Y. The offer will be available on the Tour or via the Internet at SI.com or YMCA.net.

• Through local parks and recreation agencies, 50 Sports Illustrated Sportstowns – one from each state – will be selected, recognized in the magazine and on SI.com, honored with a special ceremony and presented with a cash grant. Through a formal application process, the National Recreation and Park Association and SI will choose one Sportstown in each state based on a variety of criteria that demonstrate a community’s commitment to facilitating and enhancing quality sports. Communities will be judged in the following categories: philosophy, policy/procedures, education and training strategies, youth development strategies, community commitment to parks and recreation resources, innovations for community development, and scope of programming.

• Representatives from both local YMCAs and parks and recreation agencies will serve as volunteers on the Toyota Presents Sports Illustrated’s 50th Anniversary Tour, assisting with the exhibits and activities on site.