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****MEDIA ALERT****

SPORTS ILLUSTRATED’s 50th ANNIVERSARY TOUR HEADS TO

OCEAN CITY, MD, LACROSSE CLASSIC

Free Interactive Site Features Fun Activities and Special Events for All Ages

What: The Toyota Presents Sports Illustrated’s 50th Anniversary Tour is a football field-size interactive site which brings Sports Illustrated to life for fans across the country. Complete with a main stage to showcase a variety of entertainment — SI’s one-of-a-kind sports experience will feature activities and special events that define the American sports landscape.

***Performances by Maryland favorites

THE OWEN BROWN BAND and TRIBE OF BEN

Saturday, August 16 from 4-6PM***

Admission to the Anniversary Tour is free.

When: TOUR IS OPEN THE FOLLOWING DAYS AND HOURS:

Thursday, August 14th 12 p.m. — 6 p.m.

Friday, August 15th 11 a.m. — 7 p.m.

Saturday, August 16th 11 a.m. — 7 p.m.

Sunday, August 17th 10 a.m. — 4 p.m.

 

Where: The Northside Park Recreation Complex, 127th Street & the Bay in Ocean City, Maryland

The Tour is a key element in SI’s 50th Anniversary multi-media program, America’s Sports Illustrated: 50 Years, 50 States, 50 Sports, which is touching communities across the country with a yearlong nationwide celebration of sports in America. It will mirror state-specific coverage in the magazine by visiting unique sporting events in 25 states from July 2003-July 2004. The sports experience will cover nearly a football field’s worth of real estate and will include:

  • Toyota Field, an enclosed theater that will feature an original film highlighting the greatest sports moments of the past 50 years as selected by the editors of SI.
  • Best Buy’s "Best Seat in the House, " which will showcase the latest consumer electronic innovations for catching your favorite teams.
  • Starter will feature the following three elements: an exhibit profiling the Starter All-American Teen from each state; the Starter/Shaq Dunkman, an interactive basketball experience; and other baseball, basketball, football and soccer challenges.

  • Musical acts from the Best Buy Concert Series : Performances by Tribe of Ben and The Owen Brown Band to take place on the Tour’s main stage on Saturday, August 16th from 4 p.m. — 6 p.m.

***PHOTO AND VIDEO OPPORTUNITIES***


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