SI's 50 Most Powerful People in Sports
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Del.i.cious
#46
Cindy Davis
Nike Golf president
By plucking Rory McIlroy from Titleist to partner with longtime swoosh frontman Tiger Woods, Davis gave herself a global one-two marketing punch. Sure, Nike trailed TaylorMade-Adidas, Titleist and Callaway in golf revenue in 2012, but the charismatic McIlroy (up to $250 million over 10 years) gives Nike Golf next-gen status and sets up Davis, 50, for years.
(Check out the web version of the magazine and subscribe to SI.)
(Check out the web version of the magazine and subscribe to SI.)
