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Growth of IRL creating business on Gasoline Alley
Posted: Mon May 18, 1998 at 6:48 PM ET
INDIANAPOLIS (CNN/SI) -- For as much controversy that came with the
creation of the Indy Racing League and the split that developed
at the Indianapolis 500, business has never been better at the
Gasoline Alley Industrial Park, located one mile south of the
Indianapolis Motor Speedway.
With business in both the CART Championship Series and the Indy
Racing League, as well as affiliated business in sprint, midget
and Silver Crown racing and even NASCAR Winston Cup, there is a
tremendous rejuvenation of growth in the cottage industry of
racing in the Indianapolis area.
Riley & Scott is one of the many Indianapolis-based racing
manufacturers that is cashing in on the growth of the IRL and
racing in general. In fact, the cottage industry in the Gasoline
Alley Industrial Park is operating at full capacity.
"Chris Paulsen is one of our suppliers, I've known Chris for a
long time since he started his business and we are good
friends," said Mark Scott of one of the parts manufacturers
located in the industrial park. "Even though he is right across
the alley, we just about hardly ever get to see him because he
is working so hard with all the new work that has come in with
the IRL included.
"There are a lot of guys like that in an industry that was
almost ground to a halt just a few years ago. Now, we are at the
point where everyone is at capacity. The toughest thing now is
getting people. It's a real struggle, but it's a good struggle."
Paulsen owns and operates C & R Racing in Gasoline Alley, which
designs and builds race car parts.
"Right now, if you are a good Indy car mechanic, there is no
reason why you can't get a very good job that pays well," said
Paulsen. "That wasn't that way a few years ago.
"The racing business as a whole right now across the board is
doing better than ever. Anybody who is involved in racing in our
end of the field, which is manufacturing parts, the business is
out of sight right now.
"With the IRL and CART and NASCAR -- those are strong series.
The IRL is coming on and it has created a lot of extra work for
our company. Our company does a wide variety of parts. It has
been great for our business.
"Gasoline Alley as an industrial park. I don't think there is
anybody on the street who is not doing real well right now.
Companies like ours, we are busting at the seams. We need a
bigger building once a year. We sure can't complain."
Paulsen currently employs 16 and the company operates as a job
shop with CNC equipment and metal fabrication work. C & R builds
a wide variety of race car parts that are custom built, either
to an engineer's drawing or items designed in-house.
C & R is a leading manufacturer of radiators, oil coolers and
cooling system components in NASCAR Winston Cup. In Indy car
racing, the company specializes in machine components and
suspension pieces for both CART and the IRL.
Parts built by Paulsen's company will be on cars in all three
Memorial Day Weekend events, including the Motorola 300 CART
Championship Series race near St. Louis, the 82nd Indianapolis
500 and the Coca-Cola 600 at Charlotte Motor Speedway.
"The NASCAR thing came about because Steve Hmiel at Roush Racing
contacted me about six years ago and wanted to build a radiator
for him -- something different than what they were running,"
Paulsen said, referring to the team manager of the five-car
NASCAR Winston Cup operation. "At that period of time, everybody
had the same designed radiator and I came up with an entirely
different design -- a two core system we were using. It worked
really well.
"Roush was the first team to start using it and right after
that, Childress jumped on it. After that, it just took off and
that is how we got involved in NASCAR. Since then, we have
expanded on a lot of different machine parts for them. We have
really had a great deal to do with the huge changes in the
cooling systems there."
Seventy-five to 80 percent of the Winston Cup teams use
Paulsen's cooling systems on their cars.
"The bottom line is those guys will go wherever they have to go
to get the best product and we hit on some very good designs,"
Paulsen said. "To go along with that, we have joined forces with
General Motors and Delphi, which has been a great help to us.
That has helped us a lot."
When Paulsen started his business, he focused mainly on Indy car
fabrication and machine components. He worked as a chief
mechanic on several Indy car teams and ran race teams out of his
shop to help make ends meet. He worked with Jeff Stoops, Vince
Granatelli and Ron Hemelgarn on their Indy car teams and worked
on the developmental Greenfield engine in 1993.
Paulsen is concerned, however, that some of the teams in the IRL
are doing it without significant sponsorship.
"There are some teams struggling, but there is growth in the
series," Paulsen said. "There is no such thing as a decent race
mechanic who can't find a job now if they work on Indy cars. The
two series has sucked up everybody.
"The pay scale across the board in auto racing has picked up a
great deal. It has been instrumental in putting a lot of jobs
out there, no question about it, and a lot of extra business for
shops like ourself."
Paulsen does miss some of the innovation that teams used to
showcase in the Indianapolis 500, but believes in the days when
CART raced here, innovation was being minimized.
"The IRL has gotten like that, but in a lot of respects, CART
was the same way," Paulsen said. "The nature of the business has
undergone an evolution with race cars being factory built like
Reynard or Lola or in this case, Dallara or a G Force. That has
really taken away a lot of innovation right there. The
innovation takes places with the car builders.
"The nature of the IRL doesn't let that innovation run as wild
as CART, but over a period of time with growth, that will be
forced to happen. As the sport grows financially, there will be
more room for that. The ability to have that innovation will be
in place. Right now, they are a being a little conservative
because they are trying to build a brand new series and
rightfully so. That is the way it probably needs to be
approached.
"The IRL is definitely expanding. The first two years, you only
had two or three decent funded race teams like Team Menard and
Treadway Racing. Now, Riley & Scott has a nice deal with their
race team and Kelley Racing and Jonathan Byrd. There are some
decent teams out there now and you can see the growth coming on.
There are still some guys struggling with cars without sponsors,
but that is bound to happen initially."
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