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| 9 of 9 It was reported that Dana White had nothing to do with the UFC's purchase of PRIDE, but it's probably safe to assume he was rather excited about the deal. Frank and Lorenzo Fertitta, owners of Zuffa, made a deal -- a $65-million agreement -- with Pride CEO Nobuyuki Sakikabara to take over the PRIDE brand. No smiling faces at PRIDE. Photo: MMAWeekly.com; AP | ||||||||||||||||||||
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