Okay, they can't really pay homage to their past without opening a Pandora's box in Winnipeg or revisiting the infamous Picasso Coyote (inset) from 1998-99. So, it makes sense to look "further extend their brand" as team president Doug Moss says, by introducing some new logos. But maybe they went one too far. Now, along with the running dog on the front, there's a circular crest with a paw print on one shoulder and another 'yote on the other.
Text: Sarah Kwak/SI
Photo: Norm Hall/NHLI via Getty Images